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First Look: MINI Convertible Marketing

Here’s a first look at some of the print ads and TV commercials we’ll be seeing around the world featuring the new R57 MINI convertible. Look for market specific ads to come early next year.

Written By: MF Staff
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10 Comments

Zack Dec 3rd, 2008 Link Reply to this comment

“Space Blue” (if that’s what they’re calling it) looks really hot equipped with that particular interior.

Too bad the new Cooper cabrio is a little too steep of a price; I can’t justify buying a convertible in Chicago weather.

r.burns Dec 4th, 2008 Link Reply to this comment

HORIZON Blue, the next best-seller

Jeff Wannall Dec 4th, 2008 Link Reply to this comment

I don’t get the ninja’s?

blingmc Dec 4th, 2008 Link Reply to this comment

Haha the yellow cabrio ad made me lol in the office.

Joe Dec 4th, 2008 Link Reply to this comment

We put down a deposit for the R57 early this year and I have a question for the veteran owners … talking to some of the local Mini owners, especially in the So Cal area, it sounds like there is no room to negotiate on the price of the vehicle … if you want a new Mini, you just have to pay the MSRP, take it or leave it. I’m wondering if now that the price has gone up, are dealers going to be willing to negotiate the price at all?

alpinamike Dec 4th, 2008 Link Reply to this comment

If they are going for the always open idea, their should be a sercet code to the the top back up.lol Like a series of moris code on the open button.

Craig Dec 5th, 2008 Link Reply to this comment
Like a series of moris code on the open button.

I think you meant Morse Code instead of Morris. But I like the direction your mistake went!

But seriously you haven’t been a true open moterer until you enjoy the odd looks you get when you drive your convertible with the top down in the dead of Winter.

Dave (NJ) Dec 5th, 2008 Link Reply to this comment

Horizon Blue aka Space Blue…..

greg Dec 5th, 2008 Link Reply to this comment

Anybody see any photos of midnight black yet?

marc Dec 6th, 2008 Link Reply to this comment

What color is the one with the Ninjas in it?

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Performance Accessories:
R56 JCW Engine Kit
R56 JCW Suspension (Long-Term)
R56 JCW Suspension (Track)
R56 JCW Suspension (Street)
R53 Craven Speed Short Shifter
R53 M7 Understrut System
Kumho Ecsta SPT Tires
R53 M7 Strut Tower Plates
R53 JCW Alcantara Wheel
R53 JCW Brake Kit
R53 Webb 15% Pulley
R53 Helix MCSa 15% Pulley
R53 H-Sport 19mm Sway Bar
R53 MCS Supersprint Exhaust
Podcast: R53 MCS SS Exhaust
R53 JCW Cold Air Intake
Reader Rev.: R53 JCW Brakes
R50 Supersprint Exhaust
R50 Remus Exhaust
R50 Promini Intake
R50 Remus Dual Exhaust
Schroth Harness System
R50 CVT Steering Wheel Paddles

Exterior Accessories:
Miniature's Receiver Hitch
OEM White Tail Lights

Lifestyle Accessories:
MINI_Motion Watch
MINI_Motion Driving Shoe

Audio:
MINI Digital SoundModul
ICE-Link Plus iPod Adapter
Official BMW/iPod adapter
ICE-Link iPod Adapter
Kenwood iPod Interface
Alpine iPod Interface
Harman Kardon Stereo

Interior Accessories:
JCW Alcantara Steering Wheel JCW Leather Dash
MCAW Auto Up Circuit
MINI Rear Camera
MINI Rear Saddle (official)
MINI Rear Cargo Storage Case
Official MINI Rear Saddle Bag
2004 MINI Armrest Reviewed
Mymini Knee Pad
MINI Bluetooth Kit
MINI Video Input
Aftermarket Bluetooth Integration
Ian Cull Auto-up Circuit
Universal Mobile Phone Holder

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MINI Model Number Cheat Sheet:

1st Gen MINI
R50: One & MC Coupe
R52: All 1st Gen MINI Convt.
R53: MCS Coupe
2nd Gen MINI
R55: Clubman
R56: One/MC/MCS Coupe
R57: One/MC/MCS Convt.
R60: MINI SUV