The MINI E Has Landed in NYC

Sections: MINI E Dec 12th, 2008 13 Comments

The first batch of MINI E’s were just spotted at MINI of Manhattan getting prepped from the long haul across the Atlantic. These cars are meant for use as both press cars and the corporate BMW and MINI fleet for the US market. However look for at least one to remain at MINI of Manhattan for any curious onlookers that stop by.

Written By: MF Staff

Sideways

Let the spotted threads BEGIN!
Alan Smithee

I wonder if customer cars are going to have ALL of the show car graphics that the pictured cars seem to have?

It’s making the pilot program look like even more of a customer-subsidized marketing stunt.
greg

I see one!!!….oh, nevermind..it’s just a toaster
beken

I don’t think I’ll ever see one in Canada. Anybody going to bring one to AMVIV?
http://nemini.org PaulGraz

From what I’ve read – Yes, all 500 vehicles will have those same graphics on the doors…
lavardera

In that case you could say the Prius is a customer funded marketing stunt.
Alan Smithee

lavardera, how do you figure? The Prius features patented technology on a practical bespoke platform at a competitive price for the mass market.

The MINI E is a standard MINI with a trunkload of batteries and an electric motor. People have been doing conversions like this in their garages for decades; there is nothing revolutionary about the MINI E. However, for the lease price of a Porsche Carrera you can have the ‘privilege’ of driving a rolling billboard for a year if you are ‘lucky’ enough to be selected.
C4

And the car feels more like an electric Golf cart than a real MINI. Plus “150 mile” battery range.

Yeah, it has all the fixings of a marketing stunt.
STIGG

The lease is ridiculous for that thing.
Craig

The lease is ridiculous for that thing.

I’m sure MINI will manage to find 500 people that disagree with you.
lavardera

I’m just saying the Prius was designed to telegraph what it was, and by comparison hybrids that were stealthy (civic, accord, camery) were not nearly as popular. I’m just saying that’s no different than some stickers.
C4

The Camery is a swcheet car
GregW

Well they won’t be using one for a NYC Taxi unlike the electric PT Cruiser.

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