MINI’s Latest Viral Video: How Not to Wash a New MINI Convertible

Sections: R57 (Conv.) | Video Jan 28th, 2009 25 Comments

You can download the video, see multi-camera angles, get a screen saver and even see the making of at MINIunited.com

Written By: MF Staff

robble

I doubt that car will never be driven again. I can imagine the damage to all the electronics that must’ve been caused.
Roccorocket

Eh.
Sideways

HA! Oh those Crazy Canucks…only in Toronto…LOL
veggivet

Wonder if those brushes left any swirl marks on their foreheads.
http://www.facebook.com/profile.php?id=1255180342 Joe Covington

Daft as (dare I say) a brush?
http://redmondcooper.wordpress.com Cooper

Oh god, why would you do that…
Rick G

Must have been a rental.
Daniel

I can’t believe mini didn’t put a disclaimer up saying “don’t actually do this, it will ruin your interior”

But the car should run fine, the central computer should be dry.
http://www.jwardell.com/mini/ Josh Wardell

Now you know how your MINI feels. Never subject it to one of those torture machines!
http://www.facebook.com/profile.php?id=760993825 Larry Simpson

All I can say is I hope they got the extra insurance with their Rental!
http://www.facebook.com/profile.php?id=663864174 Daniel Bennett

Instead of ruining it like that they could have given it to me!!!!
http://www.facebook.com/profile.php?id=544019069 Brian Watson

Did anyone else see it was a 2009 and they are not for sale yet. Staged my MINI. Nice to see another color besides Yellow and Blue though
http://motoringfile.com Fly’n Brick

Ron White is right again. Stupid can’t be fixed.
John

I suppose MINI will now add a new useless gauge to tell you how many times you got wet with the top down.
Lee L

I have to say, I have a different Idea of “touchless” than the owners of that car wash.

I would bet the car would be OK probably. I would hope that they took some care to ensure that getting caught with the top down in teh rain was not certain to destroy your cars electronics.
C4

Please find out the VIN of this car so it doesn’t end up on the hands of an unsuspecting customer.
Art

Well this comes from MINIUNITED blog:

Update â€“ because one question didn’t give me any rest: What happened to the car? I got on the phone and called the agency: The MINI is still alive! The little one survived the carwash without damage. OK, it was wet. But the brave bloke didn’t just go through the cleaning inferno once, but three times â€“ mind you, without a trace of any kind of damage. Even the electronics didn’t take the mistreatment in the name of research personally and continued their duties with no problem after the shoot. The small amount of water that hadn’t already poured out through the doors was subsequently removed by professionals. Then the MINI was allowed into the sauna. The red convertible was dried for five hours in a special oven. And then? Off it went to the pool â€“ a dry one, however. The pool for photographed cars. The R57 is now waiting for its next assignment.

I still would not want that car.

Art
alpinamike

Crazy Cunuks.
CPatisaul

Is it just me, or does flashing the official MINI logo at the beginning and end detract from the “viral” feel of the video?
http://minspeed.net Pete

It will be interesting to see how MINI USA handles the warranty claim when some owner brings his 57 in saying he saw it done in a MINI ad!
http://www.facebook.com/profile.php?id=1264737071 Nathaniel Salzman

Is it just me, or does flashing the official MINI logo at the beginning and end detract from the â€œviralâ€ feel of the video?

It doesn’t have to be secret to be viral. I viral video (or marketing campaign) is simply one that passes from person to person (like a virus!) rather than through more traditional media like TV or radio. Lots of famous viral marketing things have been secretive or mysterious, but it’s not a hard/fast requirement.
CPatisaul

I guess I’m associating “viral” and “guerilla” when they don’t actually have to go together. :)
http://www.facebook.com/profile.php?id=501445679 Chantal Marier

Wrong. Just bloody wrong.
http://www.facebook.com/profile.php?id=1232156929 Mike Roberts

I liked it. Very much in line with the spirit of the MINI.
http://www.facebook.com/profile.php?id=1315021455 Alex Romania

Pretty funny!

← BMW Officially Approves MINI Crossover Concept & Talks Pricing and Drivetrains MINI to Debut R57 JCW Convertible at Geneva →

Sort by MINI model

Recent BimmerFile Stories

MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F55: Clubman
F56: Hatch
F57: Convertible
F60: MINI Crossover
F62: Traveller

Advertise with MotoringFile

If you or your company are interested in advertising on the most influential MINI website in the world, please visit our Advertising section. If you have further questions about becoming a sponsor or would like to see our rate sheet please feel free to contact us directly.