MINI Launches New Convertible TV Campaign
But how in the world did they actually create that you ask? Ask no more. We have the full making of (courtesy of MINI) below:
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But how in the world did they actually create that you ask? Ask no more. We have the full making of (courtesy of MINI) below:
<p>BREAKING:
Teenager mimics the “radical maneuver” in his mom’s new MINI Cooper cabrio, dies.</p>
<p>It’s cool. But couldn’t any convertible run the same ad? Why couldn’t a Miata or a VA do the same thing?</p>
<p>Good advertising should be ownable to a product or brand, and not category generic.</p>
<p>VA = VW. Oops</p>
<p>. . . so much for the assumption that everything anymore is just computer generated!</p>
<p>Never has a car ad so discouraged me from continuing interest.</p>
<p>That’s really cool how they made it… I’m impressed that they did that instead of just computer-generating the whole thing – kudos to them on that!</p>
<p>But I do have to agree with AN… Not much about that ad makes me excited about the MINI in particular. I mean, it’s just driving in a straight line with the top down. You can’t even see details about the car, other than the colour, but there’s so much going on in the background that you are distracted from the car.</p>
<p>Yeah yeah “Always open” is pretty cool, but this is taking it a bit far because well there’s just a random guy floating out the top… I don’t know… :(</p>
<p>Where’s the antenna?</p>
<p>Cool how they made it… but a little sad how much work went into such a “blah” ad … espcially when everyone will just assume it was created in an hour on a computer.</p>
<p>I think it’s cool. It’s surely part of a whole ad campaign, and thus its only purpose is to subtly build on the public perception that MINI = cool. Do people forget how VW’s <a href="http://www.youtube.com/watch?v=NwVtkuQacp8#" rel="nofollow">synchronicity ad</a> and <a href="http://www.youtube.com/watch?v=VBdLJ7Pox9Y#" rel="nofollow">Mr. Roboto ad</a> didn’t show much of the car but really helped build interest in the brand among American youth (which included me) at the time? I mean…an 8 speaker <strong>cassette</strong> stereo system was not something to write home about, but that really wasn’t the real point of the ad anyway. I think they’ll build on this and we should wait to see the entire campaign before passing judgment on how effective it is or will be.</p>