http://www.motoringfile.com/2009/07/14/mini-re-thinking-plans-to-launch-in-india/ MotoringFile | MINI news, reviews and opinion. MINI Cooper, Cooper S, Clubman, Countryman Thu, 09 Feb 2012 20:14:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.motoringfile.com/2009/07/14/mini-re-thinking-plans-to-launch-in-india/comment-page-1/#comment-263735 Brian Wed, 15 Jul 2009 00:20:22 +0000 http://www.motoringfile.com/?p=9702#comment-263735 <p>Having lived and worked in India for some time, I think this will be a tough challenge. No doubt about the credibilty of the brand in India - there are plenty of young rich people in Mumbai, New Dehli & Bangalore etc to whom the MINI would appeal massively... But they all have drivers, and they are all used to getting into the back of the car (through a back door) and being driven everywhere. And with the greatest will in the world, I think most people will agree that the MINI doesn't quite fit that bill... However, the 5 door Suzuki Swift has been a HUGE hit there, so maybe some potential for the Crossman/Countryman/SAV (which by the way, I can't wait for!) Good luck to MINI India!</p> Having lived and worked in India for some time, I think this will be a tough challenge. No doubt about the credibilty of the brand in India – there are plenty of young rich people in Mumbai, New Dehli & Bangalore etc to whom the MINI would appeal massively… But they all have drivers, and they are all used to getting into the back of the car (through a back door) and being driven everywhere. And with the greatest will in the world, I think most people will agree that the MINI doesn’t quite fit that bill… However, the 5 door Suzuki Swift has been a HUGE hit there, so maybe some potential for the Crossman/Countryman/SAV (which by the way, I can’t wait for!) Good luck to MINI India!

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