MINI USA Officially Announces Roadside Assistance Smartphone Application

We broke this story earlier in the week with an exclusive look at the application and the ideas behind it. Today it is being officially introduced to the public.

Official Release: MINI USA announced today the introduction of a free app to MINI owners that allows access to roadside assistance with the touch of an icon. The new MINI Road Assist mobile application was developed by Allstate Roadside Services and is available for iPhone and select BlackBerry users. The app connects users to roadside assistance while automatically supplying the service provider with all relevant information about the vehicle, most importantly, its exact location.

“MINI owners appreciate technological innovation and will welcome the additional peace of mind that comes from having fast, easy access to the free roadside services provided during their warranty period,” said Jim McDowell, Vice President MINI USA.

Whether it’s for a battery boost or to replace a flat tire, the new MINI Road Assist app for iPhone and BlackBerry users puts control in the driver’s hand – and handset. Perhaps the best part, it eliminates the need for lengthy conversations about vital vehicle information and location and jumps directly to sending help after a short call.

To begin using the app, MINI owners will need to download it to their iPhone or compatible BlackBerry device. Step-by-step instructions guide users to enter their Vehicle I.D. (VIN), name, address and other details – even uploading a photo of their MINI. When a MINI owner needs roadside help, they simply launch the app, select their service need and press the “call” button. Their user information, vehicle location and service need are all transmitted automatically to customer service representatives – saving valuable time to get them motoring again as quickly as possible.

This feature utilizes global positioning system (GPS) technology, pinpointing a caller’s location to help customer service representatives identify the nearest available service provider and communicating their exact location. Once service is confirmed, the mobile app delivers the driver with the service provider’s name, an estimated time of arrival and an automated service follows up to ensure the issue has been resolved.

“As the exclusive provider of roadside assistance for MINI USA and a number of other prestigious auto brands, Allstate Roadside Services is proud to launch this application designed to enhance the MINI owner’s experience,” said Patrick O’Brien, president of Allstate Roadside Services.

It’s free to MINI owners and can be downloaded here: http://www.allstateroadsideservices.com/mini/

To access a video of the app and how it works, click the link: http://www.youtube.com/miniusanews

All MINI USA owners have access to roadside assistance free of charge as long as the vehicle remains under warranty. Customers whose warranty has expired may still download the free app and use the roadside assistance for a fee set by the service provider.