MINI at the Frankfurt IAA Motorshow

Official Release: On 26 August of this year, MINI will celebrate its 50th birthday. In honour of this special occasion, the MINI stand will focus on the brand’s 50-year success story. Its architecture also reflects this agenda: Visitors to the stand will be welcomed by an oversized “What a Birthday. It’s MINI.” banner, stretching diagonally across the entire space of the stand with a length of 35, a height of six and a depth of four metres. Directly below, at the heart of the exhibition area, is the “birthday studio” which shows “MINI 50 Years” – a documentary film that spans the years from 1959 to 2009 and gives MINI drivers and MINI fans from around the world the chance to speak their mind.

MINI 50 Mayfair and MINI 50 Camden with “Mission Control”

The MINI premieres awaiting visitors to the Motor Show include the MINI 50 Camden and MINI 50 Mayfair birthday editions. With their characteristic design and exclusive features, the two models honour both the car’s sense of tradition and the brand’s strength of vision. The market launch of the new MINI 50 Camden also marks the emergence of a new generation of in-car entertainment systems. Referred to as “Mission Control”, this entertainment system evaluates a wide range of vehicle, driving and ambient data, providing the driver with relevant information and instructions in hallmark MINI-style – with voice output.

MINI Coupé Concept

MINI will present its spectacular vision for the brand’s sixth decade of driving fun, the MINI Coupé Concept, for the first time at the 2009 Frankfurt Motor Show. The car’s extreme lightweight construction makes the two-seater exceptionally responsive – not to mention particularly fuel-efficient. The MINI Coupé Concept’s design and capability for high-performance drive technology ensure it has everything a premium compact sports car needs. The low roofline, a sharply defined rear cut line and other details optimised for improved aerodynamics further enhance the vehicle’s driving performance and efficiency. The MINI Coupé Concept is for those drivers who appreciate MINI’s signature combination of driving fun, lifestyle and premium quality – and seek even sportier handling.

Ideal starting conditions for the MINI One D

In this, its anniversary year, the brand is presenting its most diversified and attractive MINI model range ever. The newest addition to the portfolio is the MINI One D. This new entry-level diesel model offers customers especially affordable access to the MINI brand’s world of driving fun and premium quality.

MINIMALISM

Another focus at the MINI stand at the IAA 2009 is the MINIMALISM concept – a package of measures developed to optimise fuel consumption and reduce emissions, presented in a futuristic, hands-on discovery area.