MINI USA Sales Down 6.5% For August

Official Release: MINI USA reported sales of 5,111 automobiles (-6.5 percent) making August MINI’s fifth best month in its U.S. history dating back to 2002. Year-to-date, MINI USA also reported sales of 30,868 automobiles, a decrease of 16.4 percent, compared to the 36,932 cars reported in the first eight months of 2008.

“Cash for Clunkers brought some new, more pragmatic customers to MINI who would probably not have considered the brand without the program,” said Jim McDowell, Vice President of MINI USA. “This is good and shows that for MINI, Cash for Clunkers was not just a ‘pull ahead’ of sales.”