MF Exclusive: MINI Likely to Move Limited Production to Germany
Recently our sister site BimmerFile had a chance to talk with BMW Board Member Ian Robertson. One of things that came up was MINI potentially moving limited production out of Oxford and into another BMW plant. Some theorized it could be the Spartanburg plant in South Carolina USA. However our sources have confirmed BMW is considering limited MINI production not in the US but in Germany. And to better insulate against the currency exchange issues as quickly as possible, BMW will likely make change as soon as 2011 with the introduction of the mid life-cycle facelifted models.
The idea is that German built MINIs would be sold in European countries which allows BMW to side-step currency issues as well as save money on shipping costs. In addition the idea of a German built MINI likely plays better on the mainland than it would in the UK.
Internally there are some at MINI that are expecting production to go down in the UK and in parts of Europe for 2011 due to many local governments ending their scrapage schemes (aka cash for clunkers). In additional the VAT will be going back up to 17.5% from 15% in the UK. All this has made MINI increasingly concerned about what to do with production and the workforce at the Oxford plant in 2011. Already the plant is scheduled to be having structured shutdowns as apposed to the usual flexible holidays so that BMW can better control labor costs. However during this time BMW will also be investing in the plant to re-fit certain areas for the upcoming Coupé and Roadster production.
Ultimately BMW expects production numbers to stay close to current levels at the Oxford Plant. So the idea that MINI would be cutting production in the UK to move to Germany isn’t likely. However this allows BMW to further expand the MINI line and production without having to build-out the Oxford Plant in the years ahead.
<p>Not sure how to interpret this article. Are you saying that some production will move to Germany or all of MINI production?</p>
<p>Gabe….think you meant to say “However our sources have confirmed BMW is considering MINI production <em>not</em> in the US but in Germany instead</p>
<p>I am confused also. Are they shutting down the Oxford plant or doing what has been thought to be the case for a long time, adding additional production elsewhere? We know that the Oxford plant cannot grow much further and with 3 confirmed new models coming, not including the brand refresh in a couple of years, there is no way that Oxford could handle it unless they grew.</p>
<p>Still think they should consider Spartanburg for the MINI SUV production. BMW already builds several of those models there and to me it just makes the most since if the platform is going to be somewhat shared.</p>
<p>I thought I read that Magna in Austria received the contract to build the MINI SUV (R60?) in compensation for BMW yanking the next-gen X3 out of the Magna facility in Austria and moving production to Plant Spartanburg in SC.</p>
<p>OMG… it seemed fairly spelled out here?</p>
<p>Yes, Dude, after the article was re-written it does spell things out clearly. The original article was confusing.</p>
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<p>Not sure how to interpret this article. Are you saying that some production will move to Germany or all of MINI production?</p>
</blockquote>
<p>This article wasn’t meant to go live until tomorrow and thus wasn’t proofed at all. It was fixed earlier this morning.</p>
<p>Ah, sorry, never saw the “Earlier” version.</p>