MINI Countryman European Pricing Released

Sections: Official News | R60 (Countryman) Feb 11th, 2010 26 Comments

Hot of the German presses MINI has released pricing for the Countryman for the EU:

MINI One Countryman: 20,200 Euro
MINI Cooper Countryman: 22,500 Euro (The MC Hatch costs 19,300 Euro)
MINI Cooper S Countryman: 26,300 Euro (The MCS Hatch costs 23,300 Euro)
MINI Cooper S Countryman ALL4: 27,900 Euro
MINI One D Countryman: 22,000 Euro
MINI Cooper D Countryman: 24,200 Euro
MINI Cooper D Countryman ALL4: 25,900 Euro

As always EU prices do not directly relate to US (or other markets) prices. We’ll have more on US pricing in our interview with MINI USA Product Manager Vinnie Kung tomorrow.

Written By: Gabe

nickminir56

Hopefully current trend of weak Euro will save us more. For reference: Mini Cooper S: 21600 Euro
glangford

Kind of encouraging prices. If delta costs of the hatch to countryman hold for the US as well, the MC countryman I have my eyes on will be very competitively priced. Good news and way to go Mini!!
JonPD

Though not directly matching the price point in the US still interesting. With current conversions:

MINI One Countryman: 20,200 Euro = $27,579

MINI Cooper Countryman: 22,500 Euro (The MC Hatch costs 19,300 Euro) = $30,719

MINI Cooper S Countryman: 26,300 Euro (The MCS Hatch costs 23,300 Euro)= $35,907

MINI Cooper S Countryman ALL4: 27,900 Euro = $38,091

MINI One D Countryman: 22,000 Euro = $30,036

MINI Cooper D Countryman: 24,200 Euro = $33,040

MINI Cooper D Countryman ALL4: 25,900 Euro = $35,361

Looking at the Cooper at 19,00 Euro ($26,350) compared to the R60 COOPER 22,500 Euro ($30,719), so this looks generally that the R60 will come in about 3,200 Euro ($4369)

If we tack tack the $4369 onto the base US Cooper $20,000 it would mean the base model R60 COOPER will come in around $24,369.
http://www.facebook.com/fsaraiva Fillip Saraiva

Gabe, it could be helpful to see the overall relationship from model to model in Euros… for example, base for Cooper, Cooper Clubman, Cooper Convertible, and Cooper Countryman. I think when we see where it falls we can make some good predictions based on US pricing for the other 3 models.
http://mynextmini.info Chris

Let’s not forget that the prices in EURO include a 19% VAT (tax) and as Gabe said “As always EU prices do not directly relate to US (or other markets) prices”. So to get a better idea of the US MSRP, I would exclude the VAT from the prices. Just my thought….
JonPD

True, my post is nothing but a guess
GaryD

Looks to be not much more to step up from a Clubman to a Countryman. Wonder what that means for the Clubmans.
glangford

Yea, it looks like what Gabe reported before that the price delta would be somwhere between the clubman and hatch difference and hatch to convert difference. Around 23K. I don’t expect a full euro to dollar conversion on the deltas reported here, but more in line with equivalent euro to dollar deltas. Around 2800-3000 cost delta from the hatch.

Could spell doom for the clubman. No great loss. I think the Countryman has much more utlility. It could still have a niche market of performance enthusiasts who want a little more room, but don’t want the higher cg of the countryman. But given a choice I’d always opt for the countryman.
mellowmcs

MINI USA please please please please darn it! bring the MINI Cooper D Countryman ALL4 over to the USA market!!!!!!!!
kevin konrad

with the vat excluded the cooper s All4 starts at around 32k, sounds about right…
http://www.facebook.com/profile.php?id=1320962183 Matt McDougall

Okay, so I couldn’t resist playing around with the numbers a bit. Went and grabbed current EURO pricing of the MC, MCS, Clubman and Clubman S, removed the 19% VAT, then converted to dollars.

The main finding? Cooper models are about 9% cheaper than the dollar conversion says they should be ($19.5K vs $21.3K conversion), and Cooper S models are about 12% cheaper ($23K vs $25.8K).

Applying that same approximate ratio to the Countryman prices, we’d arrive at the following price hierarchy:

Cooper: $19,500 (MSRP) Cooper Clubman: $21,150 (MSRP) Cooper Countryman: $22,500 (est.) Cooper S: $23,000 (MSRP) Cooper S Clubman: $24,750 (MSRP) Cooper S Countryman:$25,500 (est.)
C4

While the R60 has 4 doors, it is still restricted by 4 passenger seating and the same marginal cargo room. How this thing will spell “doom” for the Clubman exactly?

The Countryman will be more expensive. And the “doom” of the R60 will be the lack of a true 5 seater option.
http://www.facebook.com/profile.php?id=1143567924 Pieter Weinberger

indeed indeed, just a question, why is the MINI cooper one hatch not mentioned ? Maybe because the MINI one costs about 15000 euro here, so there is a gap from 4000 euro in comparison with the MINI one countryman.

ah … question answered thx !
ftttubrgcm

After reading threads of those trying to choose between a hardtop or a Clubman, I’m sure the Clubman will continue to have strong sales. The Clubman has similar performance as the hardtop but with a skosh more room. That skosh is world of difference to potential purchasers.
glangford

Matt, I think you are right on the money!
rkw
Here is the placement relative to other models in Germany. If the US follows this pattern, figure the Cooper and S Countryman to be about the price of the convertible models.
- Cooper One Hatch 55KW: 15,200
- Cooper One Hatch 70KW: 16,500
- Cooper One D Hatch: 18,100
- Cooper One Clubman: 18,200
- Cooper Hatch: 19,200
- Cooper One Countryman: 20,200
- Cooper Clubman: 20,800
- Cooper D: 20,800
- Cooper One D Countryman: 22,000
- Cooper Cabrio: 22,500
- Cooper Countryman: 22,500
- Cooper D Clubman: 22,600
- Cooper S Hatch: 23,100
- Cooper D Countryman: 24,200
- Cooper S Clubman: 24,900
- Cooper D Countryman ALL4: 25,900
- Cooper S Countryman: 26,300
- Cooper S Cabrio: 26,500
- Cooper S Countryman ALL4: 27,900
- JCW Hatch: 28,700
- JCW Clubman: 30,500
- JCW Cabrio: 31,350
http://www.motoringfile.com/ Gabe

Here is the placement relative to other models in Germany. If the US follows this pattern, figure the Cooper and S Countryman to be about the price of the convertible models.

Not quite.
rkw
Ack! All the linebreaks were removed. See if this is more readable…
- Cooper One Hatch 55KW: 15,200
- Cooper One Hatch 70KW: 16,500
- Cooper One D Hatch: 18,100
- Cooper One Clubman: 18,200
- Cooper Hatch: 19,200
- Cooper One Countryman: 20,200
- Cooper Clubman: 20,800
- Cooper D: 20,800
- Cooper One D Countryman: 22,000
- Cooper Cabrio: 22,500
- Cooper Countryman: 22,500
- Cooper D Clubman: 22,600
- Cooper S Hatch: 23,100
- Cooper D Countryman: 24,200
- Cooper S Clubman: 24,900
- Cooper D Countryman ALL4: 25,900
- Cooper S Countryman: 26,300
- Cooper S Cabrio: 26,500
- Cooper S Countryman ALL4: 27,900
- JCW Hatch: 28,700
- JCW Clubman: 30,500
- JCW Cabrio: 31,350
Hoover

I think it is pretty safe to say that this will be more affordable than we predicted. Oh…and the ranting about the lack of a 5th seating position…enough already. It ain’t gonna happen in the U.S., so get over it. Maybe in the R65…but I wouldn’t hold my breath. OK by me. This fits my needs. Anyone shoehorned in the middle seating positions in the Euro models has my sympathy.
JonPD

Thats the way MINI is moving Hoover.

After all no matter how small the BMW/MINI SUV is it was designed for little larger families and people who are afraid to drive with even a little moisture on the ground. You know MINI doesn’t make a car for a family of 5, heck maybe the R65 will work. Maybe even then we can get third row seating or maybe even a minivan!

I am sure the overlords at Bigger Motor Works or even the ///Mom division would love nothing more than to finally finish driving a stake through everything Sir Alec believed in.

Sorry but the bigger is better mentality does little but drive the MINI brand further into being just another appliance for the road in my limited view.
Hoover

Perhaps I am MINI’s target customer for this vehicle. This is what I regularly have to haul around:

-Me (and I’m a big, 6’7″ guy) -Wife (she’s small) -Kid (she’s small too) -Dog (medium sized dog) -Stuff that comes with having a kid and dog.

We regularly drive 400 miles to see the relatives. We will not buy a minivan, I’m bored to tears with our Honda CR-V, and I don’t like anything else on the market. The wife likes the slightly elevated seating position of our CR-V.

In an ideal world, this car would be in the garage next to a R56 (or R65) Cooper S. I’m happy. My wife is happy. My kid is happy. My dog is happy.

I would guess that I am not alone in these needs/wants. So…my apologies to you who equate the R60 to a minivan. I am sorry if my needs justify pounding that stake into Sir Alec’s heart. But if you think MINI can grow volume without responding to the needs of customers like me, you are just not being realistic.

MINI needs to nail the pricing…and this thing will sell. Fail on the pricing…and they will be in trouble with this model.
C4

Hoover, look into the BMW 328i Sportswagon. A heck of a nice car and fun to drive. More comfortable and practical than the R60. No one in this SUV/Crossover obsessed country pays any attention to these fantastic automobiles = BMW dealers willing to discount on them.

Most dealers I have talked to only keep 1-2 328i Sportwagons in stock while their inventory is bursting with unsold X3 and X5s.

even if you are not in the market, go and drive one. I did and can’t get it off my head.
C4

The bigger is better mentality these days at BMW has been openly criticized by Peter de Lorenzo over at http://www.autoextremist.com.

I have learn from long ago to crack past the marketing spin coming out of the coporate taking head’s mouths. They will spin it and spin it until blue in the face. That’s the job of marketeers and that’s what they get paid to do.
Hoover

I’ve always thought the wagon option seemed much more MINI. Given its global market, I would have thought it would make much more sense to introduce this first. It probably would not have ticked off the MINI faithful as much if the Countryman was seen as a derivative of the wagon (R65)…but who knows. I will check out the wagon…but I may need to search high and low for a used variant.
http://www.motoringfile.com/ Gabe

Let me start by saying I love BMW wagons. I owned a 3er Wagon with the sport package and the mythical manual transmission. Personally I think 90% of the people that own SUVs and crossovers should be in them. However you’re a little off-base with your comments Frank.

First off the base price of the 328i wagon is $36,575. So about $10k more than a MCS Countryman. If you can get $10k off, awesome. But that’s unusual. Why? Because dealers don’t typically keep them in stock because they can’t sell them. Why? I could go on and on about how the American market is not as sophisticated and demanding as other markets but suffice to say, they don’t move that many year after year.

The R60 is the shape and the height (with the features) that many consumers are looking for. And (shockingly) MINI is in business to make money.

All that said I love those wagons….
C4

But if you do Euro delivery (Yes, I admit is not everyone’s cup of tea for X or Y reasons), a 3er wagon can be had for 7% less than if picked up at the local dealer in the US. With MINI you simply don’t have that option.

I still want to see how much a R60 S with 1-3 packages is going to go out the door. I suspect, easily, mid to high 30′s. The typical MINI buyer tends to option their cars. The “bare bones” buyers (like me) are part of a vast minority of typical MINI consumers.

Agreed on all the rest. When it comes to acknowledge the practicality and sheer goodness of a well designed Euro station wagon, the US is sadly stuck in the middle ages. Just 20-25 years ago, trucks were still consider “farm” vehicles.

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