MF Exclusive: MINI Connect Explained

If you look at the official release on MINI Connected you’d be hard pressed to fully understand the system. So as a follow-up we thought we’d not only take an exclusive look at the system but also talk about the future of the platform.

MINI Connect is a platform that allows optional head units on the Countryman (and soon the rest of the line) to connect to the internet. What we don’t know is if the system connects via an internal sim or via tethering to a drivers phone. We do know that the system can connect to an Apple iPhone for greater convenience. Specifically this means that the iPhone can replicate some of the interface of the system.

2011 MINI Connected

The first application within the MINI Connected framework is web radio. As you can see in the image above MINI plans to curate hundreds of different web radio stations for the MINI driver much like iTunes does. However that isn’t the ends to a means. We believe that MINI will use the Connected framework to build other “apps”. We expect to see email, the web and even MINI’s own app store to eventually make it to the market in future models.

2011 MINI Connected