To coincide with the Countryman’s launch next week in Geneva MINI and their agency have created the first long form commercial/promo video for the new crossover. At 2:30 it’s clearly meant to give not only a good look at the Countryman but some insight into who the campaign is aimed at. For instance for the first time in any MINI video we actually see families and children. It still has that MINI attitude but it’s inset in a little more reality than before.