Following an old and time proven of using sex to sell, MINI’s latest Clubman ad tells the story of space in a not so subtle way. It’s also time proven because this isn’t the first time MINI has insinuated “adult situations” in trying to explain how much space the MINI has to offer. The first commercial to do this of course was MINI of Canada’s spot below. (after the jump)
Now the question. Which do you prefer? As much as we like the cheeky new ad, there’s something to be said about the simplicity (and the freshness of the punch line) in the older version.