Last night, against the back-drop of the metropolisâ€™ skyline and in amongst the green fields of Mudchute Farm in London, celebrations for the launch of the new MINI Countryman culminated in world-exclusive performances by megastar producer, Timbaland and U.S. country singer Michelle Branch at the â€˜MINI Countryman Open Airâ€™ event. Their single â€˜Getawayâ€™ â€“ which received its first-ever live outing in front of a 500-strong audience including Eva Herzigova, Cat Deeley, Margherita Missoni, Jade Parfitt, Poppy Delevigne, Donna Air, Henry Holland, Jasmine Guinness, Tyrone Woods, Ben Grimes, Jack Kidd, Ozwald Boateng and Hofit Golan – is set to be released this summer by Warner Music.
The collaboration between one of the worldâ€™s most prolific artist/producers and a U.S. country singer songwriter merged the â€˜URBAN meets COUNTRYâ€™ themes associated with the new MINI Countryman. From on-site graffiti artists to VIP guests wandering around in wellies and Henry Holland â€œHouse of Hollandâ€ T-shirt-clad crew, the â€˜MINI Countryman Open Airâ€™ fully lived up to the brandâ€™s quirky spirit. Warm-up acts came in the form of â€˜folktronicaâ€™ musician James Yuil and Hot Chipâ€™s Joe Goddard spinning the wheels for the lively crowd before George Lamb brought on-stage Michelle Branch for her showcase of pop-tinged modern country. As well as the exclusive MINI Countryman song â€˜Getawayâ€™ making its world debut in London, the MINI Countryman also had a starring role in the world exclusive preview for the trackâ€™s music video.
Official Release: Few car launches trigger as much excitement as a new MINI. That is why the iconic brand is hosting a celebratory VIP mini festival tonight in London where the grass-green carpet will be rolled out for guests only too willing to swap their high-heels and brogues for wellies in the countryside to usher in the new MINI Countryman. Launching in September, the MINI Countryman not only represents a genuine cross-over in terms of car design â€“ it is MINIâ€™s biggest and first-ever four door car – but also in musical genres as the brand introduces its long awaited fourth model with a single by U.S country singer Michelle Branch feat. Timbaland.
The star-studded â€˜MINI Countryman Open Airâ€™ event located on a farm in the capitalâ€™s urban heart heralds the new MINI with a world exclusive preview performance of single, â€˜Getawayâ€™ â€“ performed live by Michelle Branch and genre-breaking, Grammy Award-winning maestro, Timbaland. The MINI Countryman is poised to rapidly enter into the hearts of MINI lovers when it makes its own debut appearance in the music video for the track, to be released this summer by Warner Music.
Michelle Branch says of her â€˜Getawayâ€™ single, â€œI saw the new car and I was inspired to write a song about getting away and getting out from the everyday confinements of life. Sometimes the fix for that is taking a road trip, so I worked on an exciting project with Timbaland and he produced the track with me.â€
Securing the brandâ€™s heritage and reputation as cool and fun, the one-off â€˜MINI Countryman Open Airâ€™ event mixes the theme of â€˜Urban meets Countryâ€™ with a number of twists, underpinning MINIâ€™s â€˜Creative Use of Spaceâ€™ philosophy. The evening will bring together the worlds of music, style, fashion and show business in a rural location of 32 acres of green fields where international jet-setters play against a backdrop of Londonâ€™s picture-perfect urban landscapes. Guests will be treated to â€˜Folktronicaâ€™ beats courtesy of James Yuil and other secret performers on the wheels of steel; a champagne bar and barbecue, staff wearing specially commissioned T-shirts by fashion darling, Henry Holland and, as the party unfolds, graffiti artists bringing to life their â€˜art.â€™
Together with the nightâ€™s headline acts, an exclusive preview of the MINI Countryman music video will also be screened.
Dr. Wolfgang Armbrecht, Senior Vice President MINI Brand Management, says â€œWe are thrilled to be working with Timbaland and Michelle Branch on such a unique collaboration for the launch of MINI Countryman. Music is important to our community members and with this car launch inspiring the words for the song â€˜Getaway,â€™ weâ€™re confident that weâ€™ll capture the imagination of those who live the Urban-Country lifestyle.â€
Fully living up to the quirky spirit defined by MINI, the MINI Countryman â€“ with its increased length and the option of all-wheel drive – offers the perfect solution for getting around town during the week as well as providing enough room for family trips away at the weekend. With all the fun and go-kart handling that is expected from MINI, the new four door option allows new buyers with families the chance to enjoy the MINI experience.