MINI USA Launches Completely Redesigned Configurator

MINI USA has launched an entirely new configurator today with a completely refine experience. The new experience includes the following key enhancements:

  • Larger images
  • Three different views of your car
  • More option and product information
  • Simple model selection with ability to carry-over options when switching from model to model (where applicable)
  • Ability to configure a car in any order
  • Access to payment estimator at any time
  • Printed brochures now include options codes

One key part of today’s news is that these are 2010 models featured not the refreshed 2011 models. We expect the new models to go online sometime in August.

It’s also worth noting that many accessories aren’t yet in the

Please note we’re still working to complete the aftersales ACCESSORIES section. All accessories are visible as thumbnail images, however the “on car” images are still being developed and we expect them to be completed within the next couple weeks.

Now, go configure!