MINI advertising around the world often makes waves. The latest from MINI New Zealand is offering test drives at night. Why, you ask? Well it’s not just to show off the Xenons. The campaign takes a cheeky angle about what sorts of troublesome distractions can be avoided by dashing out in the dead of night. More after the break.
The basic premise is that at night, there are fewer distractions, obstacles, and well…cops to get in the way of your driving fun. What might the cops be up to at such hours?
Learn more and sign up for your own night drive at NightTestDrives.co.nz/