An Ode to the Manual
It’s the right of passage many of us graduate to early in life that quickly becomes a badge of honor. It’s the subtle cue to another enthusiast that you’re serious about the...
Man Wins MINI Cooper With Tattoo
How far would you go to win a MINI? Stand with your hand on it for 12 days? Eat your weight in cherry pie? Well Autoblog is reporting that a german radio...
Video: “Never the Same Drill”
This fun new MINI ad made its way to our inbox yesterday and we were fortunate enough to get in touch with William Clark, the spot’s director, who provided us with an...
Rumor: MINI to Release WRC Edition Countryman?
Rumors have been swirling for over a year now that MINI has something special planned for the Countryman. We’re hearing it’s a mix of the WRC race car with a dash of...
The Paceman to Arrive in Late 2012
We’ve known for some time that the Paceman would be built and in Magna Steyr’s Austrian plant (along side the Countryman). But until today we didn’t know exactly when. The Austrian newspaper...
New World Record: 26 People in a MINI
Let’s be honest. The back seat in the MINI is a bit diminutive. However, that didn’t stop members of the Pilobolus Dance Company from cramming a world record-breaking 26 people into a...
Next Generation MINI to Take “Big Design Leap”
Adrian van Hooydonk, head of BMW Group design, recently told Autocar.co.uk that the next generation of the MINI hatch will be a “bigger design leap than the last one.” Mr. Hooydonk goes...
BMW Begins It’s March Towards the iSetta With Documentary Series
As part of the master marketing plan BMW has begun the next stage of Project i marketing with it’s new site and documentary series Activate the Future. Today we have the trailer...