No this isn’t the first time we’ve read an official press release on this topic. But now BMW and PSA feel compelled to talk a bit more about their plans. While some of these goals in may sound a bit lofty, the simpler view is that two companies are coming together to share a hybrid powerplant. More specifically we believe the powerplant will be based on the four cylinder Prince engine (we’d guess the Cooper model). BMW and PSA have tasked two of their largest suppliers (Bosch and Getrag) to carry out the engineering and design of the hybrid system. And yes it’s destined for the US market.
We expect the first fruits of this agreement to show up in Countryman and Countryman based models around the 2014 model year.
Official Release: The BMW Group and PSA Peugeot CitroÃ«n have decided to enter into a new phase of their collaboration, by signing an agreement to set up a 50-50 equity joint venture named BMW Peugeot CitroÃ«n Electrification. The agreement was signed on February 1st by Norbert Reithofer, Chairman of the Board of Management of BMW AG, and Philippe Varin, Chairman of the Managing Board of PSA Peugeot CitroÃ«n. In October 2010, the two companies had signed a Memorandum of Understanding designed to expand their existing cooperation to hybrid systems.
BMW Peugeot CitroÃ«n Electrification will focus on developing and producing hybrid components, including battery packs, E-machines, generators, power electronics and chargers, while also developing software for hybrid systems. Joint research and development, production and component purchasing will leverage significant economies of scale for both companies.
First and foremost, this initiative of BMW Group and PSA Peugeot CitroÃ«n aims to develop standard hybrid components for the electrification of their vehicle ranges. Its goal is also to create an open European platform on those technologies that will help the European industry to structure itself in the field of hybridization. To that extent, the joint venture will both integrate suppliers by outsourcing development work and could sell hybrid components to other companies beside its two shareholders.
Subject to approval by the relevant competition authorities, the joint venture is expected to launch its operations in the second quarter of 2011. The new hybrid components will equip both partnersâ€™ vehicles from 2014 onwards.
The joint ventureâ€™s management, as well as the rest of its workforce, will be drawn from employees of both companies. Additional external staff will also be hired. The key management positions will be equally shared among the two companies. Wolfgang GÃ¼llich, currently responsible for BMW Groupâ€™s Purchasing Strategy, will be appointed Chief Executive Officer of BMW Peugeot CitroÃ«n Electrification, and Jean Leflour, currently Director Customer Satisfaction and Quality Planning at PSA Peugeot CitroÃ«n, will be appointed Managing Director.
â€œThis cooperative venture will enable us to achieve significant economies of scale in the field of electrification. It also represents an important step on the road to sustainable mobility,â€ said Norbert Reithofer. â€œWith this joint venture, we are sure to develop and expand our expertise and to build a European leader in the field of automotive hybrid innovation,â€ noted Philippe Varin.
The BMW Group and PSA Peugeot CitroÃ«n have been successfully cooperating on engines for several years, building together more than 1.8 million units from 2006 to 2010. In February 2010, the two companies agreed to develop the next generation of their jointly designed 4-cylinder petrol engine, which will also meet EU 6 requirements. The joint engine is currently built into a number of MINI, Peugeot and CitroÃ«n brand models.