From MINI Connected to MINI Financial Services, MINI seems to be one of those companies that “gets it” when it comes to mobile. The latest offering is actually for the dealers: mobile-optimized versions of their websites. Customers on their Blackberry, iPhone or Android phone can now search dealer inventories, find hours and even call in for sales or service help. It’s a simple thing in the grand scheme, but keep this in mind. One UX report I read recently said that only as few as 15% of the fortune 500 have mobile-optimized websites. Of those, only about 5 are any good. Mobile web use is on the exponential rise. So well done MINI. Welcome to the future.