MINI of New Zealand Creates “The Carmonica”

The clever kiwis at MINI of NZ and DraftFCB Advertising have stuck 330 harmonicas to the exterior of a MINI Clubman, dubbing it “The Carmonica.” All in the key of G, the combined sound is sort of an angelic hum strangely unhindered by the doppler effect of the car coming and going. Sounding mostly like a disembodied hip hop sample, it’s only fitting that MINI NZ has created a music video mixer feature on their website at MINI.co.nz/carmonica/ where you can mix and match clips and beats to make your own MINI mix. Catch a news report video after the break.