Official Release: The Rally Finland would not be the Rally Finland without one man: Rauno Aaltonen. The winner of the legendary Monte Carlo Rally in the Mini Cooper S in 1967 not only knows the course around Jyväskylä – the region around the city stages this year’s Rally Finland – but has also been on a first-name basis with many of the officials at the Rally Finland for decades. continued →
As you’ve likely read on MF, the MINI Paceman concept revealed last winter in Detroit is well on it’s way to production. And the image above is not it. Despite a most the rest of the automotive web claiming the above patent renderings are for the production Paceman, we can reveal that they simply were meant for the concept shown in Detroit earlier this year. continued →
MINI is known the world over for clever marketing. The latest concept from Access Agency is a set of life-size inflatable MINI Convertibles ready for beach duty. Intended as much for adults as kids, these oversized pool toys ought to liven up any beach outing. Much more environmental marketing stunt than ad campaign, these hard-to-miss beach accessories are sure to make a splash wherever they show up. continued →
There’s some research out today that paints an interesting picture for the future of car use in major urban areas. Zip car’s own study found the following:
18% of respondents have sold their vehicles since joining Zipcar while 46% said they have avoided buying a car.
72% said they it was now less likely that they would buy or lease a car in the future.
Only 12% of Zipsters reported taking five or more car trips in a month, down from 38%, while those now driving less than 500 miles per month increased by more than 17%.
14% bike more; 21% walk more, and 11% use public transportation more often. More than 1/3 said they use public transport to get to a Zipcar.
We know that BMW has already bought into the idea of car sharing in Europe. In fact they’ve recently partnered with Sixt for a premium car sharing program called DriveNow . The program features BMW 1 Series and MINIs decked out with a few premium options not normally found from car sharing companies like Zip Car. And if rumors are to be believed, BMW may go lease and car share only for the upcoming all electric BMW i3.
So that begs the question;
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After the break you can read all about BMW’s joint venture with Sixt. It gives a great overview of what a MINI car sharing program might look like. continued →
It’s no secret that MINI knows how to throw a party. Recently, MINI threw a major bash at Pavilion 21 for the German Premier of the MINI Inspired by Goodwood. In this video, MINI SPACE takes us into the action.
1st Gen MINI R50: One & MC Hatch R52: All 1st Gen MINI Convt. R53: MCS Hatch 2nd Gen MINI R55: Clubman R56: Hatch R57: Convertible R58: Coupe R59: Roadster R60: MINI Crossover R61: MINI Crossover Coupe 3rd Gen MINI F55: Clubman F56: Hatch F57: Convertible F60: MINI Crossover F62: Traveller
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Sections: Countryman WRC, Official News Jul 23rd, 2011 5 Comments 
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