MINI Goodwood Debuts in the US at Pebble Beach

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While I was out last week driving a bunch of fast BMWs around California, I had a chance to see the MINI Goodwood as it made its US debut at Pebble Beach. The MINI Goodwood (yes even we refuse to use the full name – MINI Inpsired by Goodwood) doesn’t have a defining exterior characteristic like the JCW brand or other limited edition MINIs. In fact from a distance, it just looks like a very well specced dark colored MINI Cooper. And that’s completely by design.

Designers at Rolls Royce didn’t want to create a car that was an extrovert. As is their philosophy, they simply wanted to created understated elegance that led into a rich and sumptuous driver environment. For a MINI owners used to seeing Union Jacks decals and white wheels, it’s a foreign idea. But for the Roll Royce owner (or anyone with that mind-set) the exterior is for the world, the interior is for them.

The defining characteristic of the car is obvious the second you open the door. The smell, the textures and the subtle details are almost overwhelming. Yes $52,000 is a lot of money for a MINI. But when you see it up-close, you start to understand the truly bespoke nature of this car. It is meant to appeal to high net-worth individuals who want a efficient urban runabout with the style and elegance they’ve come to expect in their lives.

Leather is everywhere. And this isn’t the leather we know from the rest of the automotive world. Where almost all cars use leather with printed patterns on them to hide the mediocre quality of the hide, Rolls Royce uses hides that are carefully prepared to ensure consistency of colour throughout. Every millimetre is inspected by eye to make sure there are no imperfections. Additionally the leather is pre-shrunk and specially dyed so that it won’t squeak or crack with age.

Then there’s the carpeting which will likely be one of the softest and most luxurious things you’ll ever lay your hands on.

The MINI Goodwood isn’t intended for me and it’s likely not for you. But the Goodwood incredibly successful at redefining the MINI in the eyes of a demographic that is increasingly looking at smaller more efficient cars for daily transportation. And there’s no better starting point than the already stylishly iconic MINI

Special thanks to Bryan from Kilometer Magazine for providing the photography.

  • Bluegarvis

    Blasphemes comment… I WANT ONE! And I’ll get it right after I win the lottery… #justcantswingit

  • KPH

    By the photos I’d say they succeeded in their goal.  IMHO some MINI owners have the same idea in mind but are limited to a little leather and a bit of chrome. I don’t think this is over the top or a good deal either. It’s just for a demographic that is rarely seen at the Dollar Store.  Tiffany’s’ maybe.

  • Anonymous

    Did one of the New Jersey Housewives order this thing? Dollar store indeed, maybe more like Pimp My Ride. Gak!

  • les

    I hate to say this, but if I had 50K to spend on a car, and I didn’t want to come off as a complete cock in an expensive car, I would consider this. Plus, its bespoke. Also, who ever said that every special-edition MINI has to be bred for racing? I like it.

  • BMWM1

    I love the vehicle and design… My only compliant is the interior. Why is the dashboard only black?

  • Edge

    No, I’d never buy one.  Yes, I think it’s cool, in it’s own way.  Yes, I hope I get to sit in one (or even ride in one!) one day. :)

    Pass me the Grey Poupon! :)

  • Cze33r

    I think it’s great. How much for the floor and trunk mats ?

  • Dr Obnxs

    Bespoke? You’ve got to be kidding. They are planning on making 1000 of these! Re-iterating the word is just gulping the marketing coolaid that has surrounded this since the very first concept was launched. Please, just stop the coverage and go onto things that are much more relevent.

  • CharlieVictor

    I want one! Yes, it looks like any other R56 hardtop, but so much the better. Like most other MINIs, this is a car you get for you. In the case of the Goodwood, it’s for folks who aren’t into the “Look at me” thing. Wonder if I can get it with a JCW engine kit . . .

  • Cadam33

    Love Mini, and own one but would never pay 52k on one. I think they left the diamond infused clear coat off too. :)

  • Tom

    You said it Dr. I think its grape cool aid. What a joke, I mean really?

  • Anonymous

    We stopped by the MINI display twice ( Thurs & Sun) and both times the two coupes on display were drawing much more attention than the Goodwood. The Goodwood is lovely, but keep it in perspective- its not for everyone and will be made in very limited numbers.