Official Release: The MINI brand experienced a strong growth of +20.5% in worldwide sales in September. With 30,387 (prev. yr. 25,221) deliveries, the brand reported its best September result ever. A major contributor was the new MINI Countryman which launched just over a year ago and has already been received by over 76,000 customers.
In the period up to and including September, MINI crossed the 200.000 mark with an increase of 24.1% in worldwide sales (208,216 / prev. yr. 167,752). The brand new MINI Coupé will hit the market this month in October and is expected to provide further momentum for the brand.