MINI Press Conference at the Geneva Motorshow
We’ve given you the news from MINI, the photos of the show and even our impressions. Now let’s turn to the MINI press conference itself hosted by BMW board member Ian Robertson.
Official Release: “Bonjour et bienvenue chez MINI! Can you believe it was two years ago that we introduced the MINI Countryman right here in Geneva? It began as an idea to give fans even more MINI and the Countryman turned into a global sensation.
Switzerland, of course, is no exception to this success. The Countryman’s 4 wheel-drive craves those mountain-road hairpin turns en route to the next winter adventure. And for many of us, nothing says winter adventure like snowboarding. It’s all about creativity, individuality, and freedom of expression, making Burton Snowboards and MINI a natural fit.
This year, MINI continued as a partner of the Burton European Open snowboarding competition, which wrapped up just a few days ago. Mother Nature brought the snow. MINI brought the fun. And the world-class snowboarders at the Swiss resort of Laax brought it all together.
Even though there’s snow on the mountains, you know MINI keeps warm by cooking up new and clever ideas for our fans. What have we been up to? Here for their world premiere are three design models, inspired by MINI’s UK roots: just behind you are the
- MINI Baker Street,
- MINI Bayswater, and
- MINI Convertible Highgate.
All three models are named after famous areas of London. Since the BMW Group is the official mobility partner of the London 2012 Games, they’re right on time for the action.
Of course, being on time is important. But just as important is making sure all of your gear arrives with you. For those with a lot to move about, MINI has an answer. Making its world premiere: the MINI Clubvan Concept. It has two seats; two compartments; and it’s twice as much fun as any transport vehicle out there!
For business or leisure, the Clubvan Concept is the world’s first transport vehicle based on a premium small car. And the Clubvan is quintessential MINI. It’s fresh. It’s unique. And its roots are deeply connected to the brand’s heritage: from the original to the original. Inspiration for the Clubvan comes from the 1960 Morris Mini Van. The idea behind the Morris Mini Van was simple. Offer people running a business all the benefits of a Classic Mini with increased functionality and storage space. Holding true to its roots, the MINI Clubvan Concept was also designed with day-to-day usability in mind.
The Clubvan builds on the functionality of the original, adding MINI’s premium character and individuality to the mix. And I’m thrilled to announce, for the first time, the MINI Clubvan will go into series production. We’ll launch the Clubvan in the second half of this year.
There’s boundless creativity at MINI, putting unique cars like the Clubvan on the road. Because of this, we currently offer fans over 40 variants. And these MINIs have carried last year’s record success into 2012.
We’ll announce our February sales results tomorrow. But I can tell you that MINI had double-digit, worldwide growth in February. MINI is keeping the pedal to the metal, ready to make 2012 another record-breaking year. But this isn’t surprising. After all, MINI is the premium small car brand that keeps setting the pace right across the globe.
And when it comes to pace, MINI is always ready to run. MINI’s deep roots in motorsports go back over half a century to the Classic Mini Cooper. That car was named, of course, after John Cooper, the legendary racing engineer who brought it to life. Ever since, John Cooper’s name has been synonymous with excitement, performance, and extreme driving fun.
And the latest additions to the MINI John Cooper Works Family of high performance cars carry this heritage forward. Who are the newest members of this brawny club?
First up, the MINI John Cooper Works Coupe. John Cooper Works takes the Coupe’s untamed driving excitement one step further. Joining in on the action, of course, is the MINI John Cooper Works Roadster.
The Roadster was already the easiest way to enjoy open driving on the open road. As the John Cooper Works model, the Roadster is more irresistible than ever. Both of these MINIs are itching to bury the needle with 211 horsepower apiece.
Rounding out this trio, making its world premiere: the MINI John Cooper Works Countryman!
The Countryman with ALL4 is the first ever John Cooper Works model with all-wheel drive. It’s also the first to offer an automatic gearbox. Coming as standard, it has a new 4-cylinder engine with twin-scroll turbocharger and 1.6-litre displacement.
All of these numbers add up to 218 horsepower and 300 Newton metres of torque with overboost. This will launch you from standstill to 100 kilometres an hour in 7 seconds flat.
You can feel the pure power for yourself starting this autumn when the MINI John Cooper Works Countryman will be available worldwide. Now, ladies and gentlemen, please join me and take a closer look at the newest additions to the MINI Family.
Merci and thank you!”
Written By: MF Staff
Sort by MINI model
- Change Lane: The Uber of Oil Change
- F55 Public Debut at the 2014 Paris Auto Show
- MINI Explores The Future of Mobility at The London Design Festival
- A Photo Tour of MINI Production at Oxford
- The New MINI is Voted “Best-looking Car of 2014″ in its Class
- Exclusive: MINI’s New 8 Speed Automatic Transmission Revealed
- White Roof Radio #523
- Auto Express Loves MINI
- Rumor: The Rocketman is Back
- MF (Pre)Review: Automatic
MotoringFile on Instagram
- Cycle World Pits the BMW R 1200 GS Adventure vs. KTM 1190 Adventure R
- BMW Team RLL Results at the Circuit of the Americas
- Car & Driver Reminds Us Why The BMW 8 Series Failed
- BMW M3 Finishes 1-2 at Circuit of the Americas in Grand Sport
- An M3 on Slicks in the Rain on the Tail of the Dragon
- Will the Next Generation M5 & M6 Return to the V10?
- Is the i8 the Future of the Performance Car?
- BMW Opens its Newest Vehicle Distribution Center at the Port of Baltimore
- BMW Motorrad to Unveil At Least Three New Models at INTERMOT 2014
- BMW Previews New 2 Series Active Tourer Variants for the US Market
- Rumor Denied: Genuine Scooter Company is NOT Going out of Business
- Just Gotta Scoot Reviews the Genuine Hooligan 170i
- McSweeney’s: Please Steel My Vespa
- Opinion: Scooter Rentals Should Require Motorcycle Endorsement
- Kickstart This: The Scooter Cannonball Movie
- Video: Building the BMW C Evolution
- First Ride: Vespa 946
- Video: The Vespa 946 Bellissima
- World Debut: The Vespa 946 Bellissima
- Corazzo Introduces Matching Leather Mens Jacket and Gloves
MINI Model Cheat Sheet
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F55: Five Door Hatch
F60: MINI Crossover
Advertise with MotoringFile
MotoringFile Buyers GuidesR50 ('02-'06 MC) Buyers Guide
R53 ('02-'06 MCS) Buyers Guide
'12 JCW Coupe
'11 Fiat 500 Sport
'11 Tesla Roaster 2.5 '11 Countryman Comparo
'11 Cooper S Hatch
'11 Countryman MCS (FWD)
'11 Countryman MC (auto)
'10 Mayfair MCS (auto)
'11 Countryman MCS (ALL4)
'10 MINI E
'10 Tesla Roadster Sport
'09 Cooper S Convertible
'09 JCW Hatch
'09 JCW Clubman
JCW Stage I vs JCW Stage II
'08 Clubman S (Auto)
1st Drive: '08 MINI Clubman
'08 Smart Fourtwo
Comparison: '08 BMW 135i
'06 R53 MCS vs '07 R56 MCS
'07 R56 JCW (Stage 1)
'07 MINI Cooper S Long Term
'07 BMW Z4 M Coupe
'07 MINI Cooper & Cooper S
Audio: '07 MC/MCS at the Track
'06 JCW GP Long term
Reader Review: JCW GP
'06 JCW Cooper S Long Term
Comparison: '06 Lotus Elise
Comparison: '06 Mazda MX5
Comparison: '06 UK Focus ST
Comparison: '06 Civic Si
Comparison: '04 TVR T350
Comparison: '06 Nissan 350z
Comparison: '06 VW GTI w/DSG
Podcast: Cooper S Auto
Podcast: BMW 325i
Podcast: JCW MC Soundkit
'04 JCW MINI Cooper Tuning Kit
'05 MCS: One Month Review
'05 MCS Auto
'05 JCW S 1st Drive
'05 MINI Cooper
'05 MCS Conv. Long Term
'05 MINI Cooper S
'05 MCS Cabrio 1st Drive
'04 JCW MCS First Drive
'04 MC w/JCW Tuning Kit
BMW M3 SMG Vs. MCS
'04 MINI Cooper CVT
'02 MCS 3 year Review
Autocrossing the MINI Range