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Archive for May 2012

Next Generation MINI Spy Photos Show More Modern Interior

MotoringFile Sections: F56 Hatch May 31st, 2012 35 Comments

MINI’s interior design language has been a retro infused rocketship derived extravaganza since 2001. And according to new spy photos from Auto Express, that’s about a change. The photos in question show completely re-thought center speedo with the entertainment controls placed within the center. While the size may be about the same, the bezel and surrounding area has gotten dramatically smaller to lessen the overall mass of unit. The result is a more modern look with improved usability. But where is the actual speedometer? continued →

MINI USA Retains BSSP as Agency of Record

MotoringFile Sections: Marketing, Official News May 31st, 2012 No Comments

A while back, we reported that MINI USA had published a request for proposal (RFP) regarding its advertising. Part of a scheduled review process of existing work, the account was opened up for pitches from advertising agencies around the country. A number of agencies participated, including the current agency, Butler, Shine, Stern and Partners. That review process has now terminated and BSSP will remain MINI’s lead agency, with the renewed relationship kicking off officially in June. So congrats to BSSP and we look forward to seeing where the brand is headed in the future. Full press release after the jump. continued →

Video: MINI Sets Parallel Parking World Record in China

MotoringFile Sections: Events, Marketing, Video May 31st, 2012 9 Comments

We know the MINI is easy to park, but just how tight a space will a MINI hardtop fit? The answer as of now is 15 cm or 5.91 inches. This world record parking spot squeeze was turned in by driver Han Yue during a MINI event in Beijing. Not a month ago, the previous record of 8.66 inches was set by Patrik Folco.

continued →

White Roof Radio #425

MotoringFile Sections: Podcast May 30th, 2012 2 Comments

The Batmobile and Batpod, news from MotoringFile, Ask Chad and some talk about a little thing called A MINI Vacation in Vegas. Just your typical Woofcast. continued →


MINI WRC Takes 10th in Greece

MotoringFile Sections: Countryman WRC, Official News May 29th, 2012 1 Comment

[Official Release via MINI Motorsport] It became clear three stages from the end of the Rally Greece that a party would be breaking out at Abdulaziz Al-Kuwari’s team after news was confirmed that Andreas Mikkelsen, then in tenth place, had retired with a damaged car. Naturally no one in the Seashore Qatar Rally Team would wish that on an opponent, certainly not on an event as demanding as the Rally Greece. Still, hand-on-heart, a place in the top tenth, which is precisely what Mikkelsen’s retirement meant for Abdulaziz, would have left nobody in the field cold. continued →

The JCW Engine Kit & Suspension Not Coming to the Countryman

MotoringFile Sections: JCW, R60 (Countryman) May 25th, 2012 28 Comments

MINI is now officially telling us that the JCW Engine Kit will not be coming to the R60 Countryman. The reason? Proposed sales aren’t high enough to justify the cost of engineering two different kits – one for the standard Cooper S and one for the All4 version. Also missing from any future R60 order sheets will be the JCW Suspension. Again MINI doesn’t believe sales will be enough to justify the cost of creating so many different versions (two for FWD and ALL4 and then at least three iterations each depending on the weight of various options). continued →


Exclusive: MINI to Introduce Next Generation Five Door Hatch

MotoringFile Sections: F55 Five Door Hatch May 24th, 2012 71 Comments

F56

The MINI has faced one consistent criticism here in its largest market for ten years. Despite it being a core brand attribute, many people in North America can’t get past the size of the standard MINI hatch. It’s seen as unsafe, uncomfortable and most of all simply not practical. The first two can quickly be disproven by simply experiencing the car in person and reading about its impressive safety certifications. But getting someone who is used to four door sedans to believe that a MINI hatch can be practical for them is harder to do. So MINI is developing a secret weapon for the next generation hardtop aimed squarely at markets such as the US. The internal code-name is F55 and, if it is received as hoped, it could make a MINI seem practical for an entirely new group of potential owners. continued →

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MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

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MotoringFile Reviews

Reviews:
'12 JCW Coupe
'11 Fiat 500 Sport
'11 Tesla Roaster 2.5 '11 Countryman Comparo
'11 Cooper S Hatch
'11 Countryman MCS (FWD)
'11 Countryman MC (auto)
'10 Mayfair MCS (auto)
'11 Countryman MCS (ALL4)
'10 MINI E
'10 Tesla Roadster Sport
'09 Cooper S Convertible
'09 JCW Hatch
'09 JCW Clubman
JCW Stage I vs JCW Stage II
'08 Clubman S (Auto)
1st Drive: '08 MINI Clubman
'08 Smart Fourtwo
Comparison: '08 BMW 135i
'06 R53 MCS vs '07 R56 MCS
'07 R56 JCW (Stage 1)
'07 MINI Cooper S Long Term
'07 BMW Z4 M Coupe
'07 MINI Cooper & Cooper S
Audio: '07 MC/MCS at the Track
'06 JCW GP Long term
Reader Review: JCW GP
'06 JCW Cooper S Long Term
Comparison: '06 Lotus Elise
Comparison: '06 Mazda MX5
Comparison: '06 UK Focus ST
Comparison: '06 Civic Si
Comparison: '04 TVR T350
Comparison: '06 Nissan 350z
Comparison: '06 VW GTI w/DSG
Podcast: Cooper S Auto
Podcast: BMW 325i
Podcast: JCW MC Soundkit
'04 JCW MINI Cooper Tuning Kit
'05 MCS: One Month Review
'05 MCS Auto
'05 JCW S 1st Drive
'05 MINI Cooper
'05 MCS Conv. Long Term
'05 MINI Cooper S
'05 MCS Cabrio 1st Drive
'04 JCW MCS First Drive
'04 MC w/JCW Tuning Kit
BMW M3 SMG Vs. MCS
'04 MINI Cooper CVT
'02 MCS 3 year Review
Autocrossing the MINI Range


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