MINI USA Sales Steady for April

MINI USA’s April sales edged down by 11%. Both the hardtop and Clubman sold less year over year with sales down 22% and 36% as compared to the previous year. The Countryman also down but just off 10%. But if you look closer at the numbers, sales are practically identical to last year due to this April having three less days in the month to sell cars.

Full chart after the break.

Interestingly this is our first real month to compare coupe and roadster sales with both cars now being fully on the market. The Coupe lead the race in April with 290 sold compared to the 258 for the Roadster. Interestingly the Convertible sold 521 units in the same time period.

Year-to-date, MINI sales in the U.S. are up 6.0 percent on volume of 19,911 compared to 18,787 in the first four months of 2011.

Written By: Gabe

  • Cinimin

    Any particular reason why? 

    • that.guy

      Fiat 500. 

      3849 sold in April.  It is sucking buyers away from the core MINI “hardtop” models.  The Coupe and Roadster are just noise. 

      • Chris Underwood

         I can see the 500 siphoning some hardtop sales, but am not so sure people are / would be cross-shopping it against the Clubman or Countryman…  Would’ve thought people buying the “bigger” models would want/need the extra space.

        Haven’t seen a roadster on the road yet.  Could count on one hand the number of coupes I’ve seen (actually just saw my first non-S coupe yesterday).  Wonder if there’s the possibility that the “polarizing” looks of the new models combined with MINI’s marketing focus on them is giving some people an unfavorable impression of MINI styling and keeping them from considering the brand when shopping…

      • twistyguy

        Not sure FIAT is “sucking” that many sales away as their total sales picture for last year sucked. I am buying a Abarth having owned 3 MINIs and see nothing MINI is offering for me. The FIAT dealerships they call them “studios” have a long way to go to catch MINI as does the webstore configurator which totally sucks. But I’ve noticed the online store just had an update so we’ll see.

        I was amazed to find that the 500 is almost the same size in length and width as my R53? If you just look at them it [500] looks really small. It has a bigger trunk and interior space feels bigger? Fit and finish very nice. One thing I don’t like… seats don’t have much vertical + or – and the passenger seat is static? I have yet to drive one as the dealerships are being very stingy with them as they have almost none.

        Sad to say I’m leaving MINI as I thought I’d be a MINI owner for life. They changed, so did I.

        • twistyguy

          BTW… I’ve never seen more that 2 people at FIAT in all the time I’ve been dealing with them, mostly it’s a graveyard.

  • slap slap

    According to autoblog, there were 24 selling days in April compared to 27 selling days in April 2011.  11.1% fewer selling days, and 11.1% fewer sales.

    • Vince

       Exactly.  The daily sales rate was the same for April 2012 and April 2011, at 239 units.

    • Cinimin

      Don;t think that is a valid explination – Audi, Volkswagon, and Mercedes set sales records, BMW was up 12% – most other brands had modest gains, but weakness in the luxury brands.

  • TD

    I’m guessing we’re starting to see the Countryman cannibalize some sales from the Clubman? Makes you wonder if the Clubman is not long for this earth…

    • http://www.nathanielsalzman.com/ Nathaniel Salzman

      Not starting, but continuing. Clubman numbers have dropped precipitously since even before the Countryman hit the market, leading up to its debut. The Clubman remains in MINI’s long-term lineup forecast, however. Because it’s based on the same platform as the other R5X cars, it doesn’t have to sell in large numbers to be viable, just like the Coupe and the Roadster. Look for the Hardtop and the Countryman to continue as overall sales leaders for the foreseeable future, which is a good thing. Steady sales of those foundation models is what makes all the variants possible.

  • Dr Obnxs

    MINI is definantly off the current US trends. SMART was up 60%+, Mercedes outsold BMW, VW grew as did many others. Volvo, Caddilac, Buick and a couple others were down. But then, most of the statistical analysis is done on SAAR, or the Seasonally Adjusted Anual Rate, that takes into acount varying differences in year to year sales days in a month. If you want to see a overview of US wide numbers, you can take a look here: http://wardsauto.com/blog/april-us-sales-validate-q1-results It's the “Counting Cars” column at Wards…. NADA has good numbers too, but they don’t have the April numbers up yet…. http://www.nada.org/Publications/NADADATA/monthly_sales_recap/


  • Mark Smith

    Ok. Let me give you all some insider info into. this. At least here in CT. it is not the Fiat 500 making any kind of inroads into our sales. It is all about production. A lot of cars that were expected to arrive didn’t. Get ready for MINI’s best May ever if all of the cars expected to arrive do. Sales are not always exactly what the numbers tell you. May is going to be NUTS!!!

  • Aurel
  • http://twitter.com/alhmnci AUTO WORLD

Sort by MINI model

MotoringFile on Instagram

MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

Advertise with MotoringFile

If you or your company are interested in advertising on the most influential MINI website in the world, please visit our Advertising section. If you have further questions about becoming a sponsor or would like to see our rate sheet please feel free to contact us directly.
mini mini
Translate MotoringFile with Google: 
2015 F56 JCW

MotoringFile Buyers Guides

R50 ('02-'06 MC) Buyers Guide
R53 ('02-'06 MCS) Buyers Guide



MotoringFile Reviews

'12 JCW Coupe
'11 Fiat 500 Sport
'11 Tesla Roaster 2.5 '11 Countryman Comparo
'11 Cooper S Hatch
'11 Countryman MCS (FWD)
'11 Countryman MC (auto)
'10 Mayfair MCS (auto)
'11 Countryman MCS (ALL4)
'10 MINI E
'10 Tesla Roadster Sport
'09 Cooper S Convertible
'09 JCW Hatch
'09 JCW Clubman
JCW Stage I vs JCW Stage II
'08 Clubman S (Auto)
1st Drive: '08 MINI Clubman
'08 Smart Fourtwo
Comparison: '08 BMW 135i
'06 R53 MCS vs '07 R56 MCS
'07 R56 JCW (Stage 1)
'07 MINI Cooper S Long Term
'07 BMW Z4 M Coupe
'07 MINI Cooper & Cooper S
Audio: '07 MC/MCS at the Track
'06 JCW GP Long term
Reader Review: JCW GP
'06 JCW Cooper S Long Term
Comparison: '06 Lotus Elise
Comparison: '06 Mazda MX5
Comparison: '06 UK Focus ST
Comparison: '06 Civic Si
Comparison: '04 TVR T350
Comparison: '06 Nissan 350z
Comparison: '06 VW GTI w/DSG
Podcast: Cooper S Auto
Podcast: BMW 325i
Podcast: JCW MC Soundkit
'04 JCW MINI Cooper Tuning Kit
'05 MCS: One Month Review
'05 MCS Auto
'05 JCW S 1st Drive
'05 MINI Cooper
'05 MCS Conv. Long Term
'05 MINI Cooper S
'05 MCS Cabrio 1st Drive
'04 JCW MCS First Drive
'04 MC w/JCW Tuning Kit
'04 MINI Cooper CVT
'02 MCS 3 year Review
Autocrossing the MINI Range