April 2012 MINI Worldwide Sales Flat, YTD Sales +8.6%

MINI at the Auto China Beijing 2012

As with the MINI USA sales numbers, fewer business days in April led to flat year-over-year sales in the wide world, yet overall sales for the year are up nearly 9% over 2011. Here’s the official breakdown:

[Official Release] With 23,789 vehicles delivered in April, worldwide sales for MINI remained at last year’s level (prev. yr. 23,839/ -0.2%). In the month under review, MINI achieved strong growth in several European countries such as France (1,569/ +22.2%) and Italy (1,652/ +13.9%), however there was lower demand in southern European countries such as Spain and Portugal. The brand also experienced dynamic growth in Asia, such as in Japan (1,353/ +32.4%), China (1,905/ +36.1%) and Korea (450/ +50.0%). The new MINI Roadster has had an excellent start with nearly 2000 units (1,976) already delivered to customers since its launch at the end of February. Year-to-date, MINI sales are up +8.6% with 92,000 units compared to 84,699 in the first four months of 2011. [Source: BMW Group]