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MINI USA Sales up 6.1% for May

MINI USA reported sales of 6,153 automobiles in May, an increase of 6.1 percent from the 5,801 sold in May 2011. Year-to-date, MINI sales in the U.S. are up 6.0 percent on volume of 26,064 compared to 24,588 in the first five months of 2011. Which cars are the winner and losers? Check out the full chart after the break.

Written By: Gabe

  • oldsbear

    I wish for some interesting MINI news. Where are Herr26 and BimmerfileMichael?

    • http://BimmerFile.com Gabriel Bridger

      How about a completely description and break down of the next generation MINI’s interior based on inside sources? Check back Monday :)

      via mobile

      • oldsbear

        That’s more like it! Standing by politely. Thanks, Gabe :)

      • Bob Hayhurst

        Yea…thats what I’m talking about…

  • Dr Obnxs

    Well, it’s looking like the Clubman is the same as the Cabrio in volume now, and the Roadster and Coupe are neck and neck in sales. And the Countryman is pretty healthy, but the hatch is still the belle of the ball, so to speak.

  • chad

    the countryman numbers just jump off the page for me. YTD sales which are nearly 30% of total units sold. incredible. 

  • http://www.facebook.com/jasonrwilliams Jason Williams

    For May, people bought more coupes than roadsters and more convertibles than both of those combined? What is this world coming to?!  People, buy the roadster It’s the best looking out of that bunch and definitely more fun than the convertible.

  • Bob S.

    GO MINI!!!

  • Chris Underwood

    Coupe and roadster sales continue to stink…  How long does it go on before MINI will admit they’re a flop and discontinue them in the next generation?

    • http://BimmerFile.com Gabriel Bridger

      They weren’t meant to be anything but niche products with low to moderate volumes. So far MINI seems happy with the numbers from what I’ve heard.

    • John

       Chris, if you combined the sales of the Coupe and Roadster because they are basically the same car when not considering the roofs, they have more sales than the Clubman. So wouldn’t that make your theory pertain to the Clubman being a flop?

      • Chris Underwood

        From what I’ve read on here the next generation Clubman isn’t going to have much in common with the current generation (i.e. it will be based on the Countryman platform), so in a manner of speaking they are already killing the Clubman – at least in its current incarnation.

        While I currently own a Clubman, it’s more or less only because I had the need to upsize from my hatch to accommodate kids and their “accessories” more easily and the Countryman had just hit the market and wasn’t yet available with the rear bench seat in the US.  Had the rear bench seat been available I would’ve probably gone with a Countryman.  There are clearly a few people who still opt for the Clubman in spite of the Countryman being available, but obviously not too many.  The Countryman more or less takes over the segment the Clubman was intended to occupy by being more practical than the Clubman (which really should have had the club doors on both sides) and arguably less awkward looking.

        With all of that said, the Clubman is not a fresh new model, either.  If you look at the Clubman’s sales at the same time in its product lifecycle I think you’d find that it sold much better than the coupe/roadster combined.  The coupe/roadster should still be the “hot new thing”, plus this time of year is prime convertible season in much of the country.  So while its sales have tapered off to the point that I’d not expect it to survive in its current incarnation much longer, I wouldn’t say it was – in its day – nearly as big a sales flop as the coupe/roadster.

        Glad MINI is happy with the coupe/roadster numbers, provided there’s no cost associated with the coupe/roadster that is having to be amortized across the other models, driving their prices up by any amount at all.

        • http://BimmerFile.com Gabriel Bridger

          The next generation clubman will be based on the F56 and not the Countryman.

          via mobile

        • RakSiam

          for whatever reason people are programmed to think the want a car with 4 seats even if they never use the back seat. That will continue to hold the Coupe/Roadster back. As mentioned they are niche of a niche. I am totally happy with mine. And I kind of like having such a rare bird.

  • Kevin

    I love this photo.  Not that the Coupe and the 1M are meant to be directly compared… but seeing either one of these cars in the wild can be a thrilling jolt, seeing something truly rare.

  • Nick

    Just bought a JCW Coupe from MINI of Pensacola; our 3rd MINI since 2003. What a great drivin car. Love it!!

    • JbkONE

      And it looks awesome!  When can I drive? ;)

  • jaldeborgh

    I am surprised with how poorly the Coupe and Roadster are selling.  I wonder if MINI has over segmented this market or if people simply see the MINI as a cute car and not a serious sports car.  The other issue frankly is pricing of these models – particularly if the buying public don’t see MINI as a serious sports car. 

    • Hotrod Hemi

      Talking with z Mini salesman last night I brought up the poor sales. He said that it’s difficult to sell the roadster when Mini’s allotment for the entire USA is under 1000 units. That’s more than likely why there haven’t been sales like we would expect. They probably are making short runs like they do with the John Cooper Works cars.

      • http://www.nathanielsalzman.com/ Nathaniel Salzman

        As we keep reiterating, both the Coupe and the Roadster were intended from day one to be low volume models. You will likely never see large sales numbers, but MINI will absolutely sell every one they make. They just aren’t going to make very many. MINI continues to sell at Oxford production capacity and will continue to focus the bulk of production on its core model, the Hardtop. The Hardtop and higher margin models like the Countryman help subsidize the very existence of lower margin cars (basically all the variants). This will likely be the norm for the foreseeable future.


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MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

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