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Ask MF: Is Running MotoringFile a Full-Time Job?

Today’s question comes from Shawn:

If you don’t mind my asking, is Motoring File a full-time or primary job for you guys? I have been reading your articles and listening to your podcasts for a couple years now, but I don’t recall the subject ever being discussed. I couldn’t help but wonder if MTTS was the worlds most awesome job assignment or if it was primarily for pleasure with a side of journalism.

As awesome as it would be to write about cars full time, all of us involved in MotoringFile and White Roof Radio have day jobs. We do this because we love doing it and because we have enthusiasm for the brand. Gabe started MF in the fall of 2002 out of an excitement and interest in the brand. The same could be said for Whiteroofradio and Todd and DB in 2004. Through those years of hard work lots of tireless coverage we’ve created the site you see today – the most influential MINI site in the world. And we’ve done this all while having “real lives”.

So while we often, if not always, get invited as press to MINI events like product launches or MTTS, we’re actually taking time off from work to cover those events. Not that we mind. While it certainly takes effort, I don’t think any of us would ever mistake this for work. It’s a privilege and 99% of the time, it’s a hell of a lot of fun.

Written By: Nathaniel Salzman

  • Boise_Mini

    Amazing… I actually thought there was a business around this site with at least one fulltime person. You guys are to be commended for your journalism efforts as you bring Mini information to those of us who are just as committed to the Mini brand as you are. Nice job and keep up the great work!

  • frogberg

    I have a full time job and a family and barely have enough time for doing the things I love (outside of spending time with the fam). I applaud you guys for all the hard work you put into the site and I tip my cap (white roof?) to you.

  • that.guy

    I hope I never describe myself as “committed” to a “brand.” If I ever reach that point, please put a bullet in my head.

    • minipuma

      why wait?

  • BimmerFile_Michael

    What Nathaniel forgot to mention is that on some level it is a full time job because we are doing research in our free time, writing stories/editing, talking to sources and driving the cars whenever we can. That all adds up to a boat load of time and energy so in many ways it is a full time job as there are few moments that we are not maintaing things. Sure, there could be one of us full time doing all this but what fun would that be…. plus there would be less personalities to throw into the mix.

    One thing is for certain we enjoy it and hope everyone enjoys it as well.

  • soundslike

    The fact this posts exists alone makes me think you should pass the torch off to some younger, more enthusiastic fans of the brand who could excell.

  • Bob Hayhurst

    …I can’t say enough good things about White Roof Radio, MotoringFile, BimmerFile and of course, Scooter file.The quality of the writing on the blogs is world class. The weekly production that is White Roof Radio consistently provides top notch Intel along with production quality second to none on Itunes. Not to mention that it’s a hoot. I can’t speak for anyone else, but I appreciate the time that gets put in to these endeavors by the principles. Thanks alot Guys, I for one sincerely appreciate it…

  • CiaoBoy

    I’m also impressed that this is just a side hobby. My curiosity wants to know what your real day jobs are. You don’t need to be too specific, but a general idea would be useful.


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