MINI USA Sales up a Shocking 84% for August

MINI USA reported the best August ever with sales of 5,718 automobiles, an increase of 83.9 percent from the 3,109 sold in August, 2011. What’s driving this increase? The volume leaders are (as expected) the R56 hardtop and the R60 Countryman. In fact the Countryman broke the 2,000 unit barrier for a month in August which would have normally surpassed hardtop sales if it wasn’t for an almost 50% increase of sales for MINI’s stalwart model.

Year-to-date, MINI sales in the U.S. are up 15.9 percent on volume of 43,632 compared to 37,636 in the first eight months of 2011.

What about the Coupe and Roadster? They were within five units of each other with the Roadster leading the month by selling 233 units (versus 228 for the Coupe). Interestingly the four seater convertible sold 411 units – dramatically more than the better looking and better driving Roadster. Also losing out was the Clubman with only 463 units sold versus 2,050 for the very slightly larger Countryman.

Written By: Gabe

  • http://www.facebook.com/gbmini Ian Cull

    Countryman surpassed 2000 for the third time, but this was just highest. Impressive performance! http://www.gbmini.net/wp/mini_usa_sales_chart/

  • Barry

    Looks like MINI saved BMW’s bacon

  • Gil

    Trying to wrap my brain around the Cabrio vs Roadster numbers. Is there still some sense of practicality that cajoles folks into a rear seat? Or are there just that many more ‘verts sitting on existing lots with nearby sales staff anxious to push them on buyers to reduce the inventory? I can’t even fathom selecting a Convertible over a Roadster.

    • http://bridger.us/ Gabriel Bridger

      I think it’s more of the latter.

      via mobile

    • NoHoR56

      Rear seats are essential for certain demographics. I bought a Porsche Boxster when they first came out and used to go to various gatherings. In broad terms the owners there tended to be young single professionals (who were starting to make some good money) and retirees whose kids had left home. Why? These were mostly people who used the car as a daily driver and didn’t need a back seat. Few with families. I had young kids but I was a rarity and as my kids got older the practicality of having a daily driver with no back seat became more and more apparent. (Needing to pick up child with a friend, etc.)

      I looked into it a little and discovered that this is a key difference between a 911 and, say, a 2-seat Ferrari: the 911 driver typically uses the car as a daily driver and has a family. The Ferrari owner typically is wealthy enough to have it as a 3rd car. These are broad generalities, but it’s a big factor for a lot of people. I, too, like the MINI roadster very much but owning one would require some logistics issues in my family.

  • JackMac

    At intriduction, MINI USA expected the Countryman to become their top selling vehicle. Looks like that goal may soon be realized, especially as we get closer to the winter months.

    • http://www.nathanielsalzman.com/ Nathaniel Salzman

      If memory serves, there have been one or two stand-alone months where the R60 sold a handful more units than the R56 here in the USA, but it hasn’t taken over. I suspect it never will. The hatch is still the center of the brand and will be for the forseable future. Even those buying the R60 are often drawn to the brand via the flagship car (the hatch) and are opting for the R60 because of a need for greater utility.

      • http://bridger.us/ Gabriel Bridger

        I don’t believe that’s ever been the case but I’m Ian would know.

        • http://www.nathanielsalzman.com/ Nathaniel Salzman

          The Countryman was within a couple hundred units in January 2012 and less than a hundred fewer in October of last year, but you’re right, it hasn’t quite edged out the Hatch just yet. Those two months are outliers though, with the Hatch the clear sales winner every other month, sometimes selling double the Countryman. Memory, it would seem, did not serve…

  • JackMac

    MINI USA sales figures represent units sold by MINI to dealerships. Just want to point out that these are not consumer/retail sales numbers. Correct?

    • Phil

      Incorrect. It is retail sales by dealers, cars sold to end users.

  • Bill in Phoenix

    I have a cabrio, and do use the back seat. We don’t have any kids, but a dog. There are times when we need to pick a friend up to go somewhere. I’m glad they have both.

Sort by MINI model

MotoringFile on Instagram

MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

Advertise with MotoringFile

If you or your company are interested in advertising on the most influential MINI website in the world, please visit our Advertising section. If you have further questions about becoming a sponsor or would like to see our rate sheet please feel free to contact us directly.
mini mini
Translate MotoringFile with Google: 
2015 F56 JCW

MotoringFile Buyers Guides

R50 ('02-'06 MC) Buyers Guide
R53 ('02-'06 MCS) Buyers Guide



MotoringFile Reviews

'12 JCW Coupe
'11 Fiat 500 Sport
'11 Tesla Roaster 2.5 '11 Countryman Comparo
'11 Cooper S Hatch
'11 Countryman MCS (FWD)
'11 Countryman MC (auto)
'10 Mayfair MCS (auto)
'11 Countryman MCS (ALL4)
'10 MINI E
'10 Tesla Roadster Sport
'09 Cooper S Convertible
'09 JCW Hatch
'09 JCW Clubman
JCW Stage I vs JCW Stage II
'08 Clubman S (Auto)
1st Drive: '08 MINI Clubman
'08 Smart Fourtwo
Comparison: '08 BMW 135i
'06 R53 MCS vs '07 R56 MCS
'07 R56 JCW (Stage 1)
'07 MINI Cooper S Long Term
'07 BMW Z4 M Coupe
'07 MINI Cooper & Cooper S
Audio: '07 MC/MCS at the Track
'06 JCW GP Long term
Reader Review: JCW GP
'06 JCW Cooper S Long Term
Comparison: '06 Lotus Elise
Comparison: '06 Mazda MX5
Comparison: '06 UK Focus ST
Comparison: '06 Civic Si
Comparison: '04 TVR T350
Comparison: '06 Nissan 350z
Comparison: '06 VW GTI w/DSG
Podcast: Cooper S Auto
Podcast: BMW 325i
Podcast: JCW MC Soundkit
'04 JCW MINI Cooper Tuning Kit
'05 MCS: One Month Review
'05 MCS Auto
'05 JCW S 1st Drive
'05 MINI Cooper
'05 MCS Conv. Long Term
'05 MINI Cooper S
'05 MCS Cabrio 1st Drive
'04 JCW MCS First Drive
'04 MC w/JCW Tuning Kit
'04 MINI Cooper CVT
'02 MCS 3 year Review
Autocrossing the MINI Range