MINI USA Sales up a Shocking 84% for August

MINI USA reported the best August ever with sales of 5,718 automobiles, an increase of 83.9 percent from the 3,109 sold in August, 2011. What’s driving this increase? The volume leaders are (as expected) the R56 hardtop and the R60 Countryman. In fact the Countryman broke the 2,000 unit barrier for a month in August which would have normally surpassed hardtop sales if it wasn’t for an almost 50% increase of sales for MINI’s stalwart model.

Year-to-date, MINI sales in the U.S. are up 15.9 percent on volume of 43,632 compared to 37,636 in the first eight months of 2011.

What about the Coupe and Roadster? They were within five units of each other with the Roadster leading the month by selling 233 units (versus 228 for the Coupe). Interestingly the four seater convertible sold 411 units – dramatically more than the better looking and better driving Roadster. Also losing out was the Clubman with only 463 units sold versus 2,050 for the very slightly larger Countryman.