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MINI USA Sales up 22.5% for September

MINI continues to have a banner 2012, selling nearly 5,000 cars in the month of September — making it their best September ever. MINI sales are up 22.5% over September 2011, and up 16.6% year-to-date. But the big shocker? The Countryman outsold the MINI hatch for the first time. And not by just a hair but by more than 200 units. Check out the full model break-down after the jump.


MINI Brand Sales
MINI USA reported the best September ever with sales of 4,899 automobiles, an increase of 22.5 percent from the 3,999 sold in September, 2011. Year-to-date, MINI sales in the U.S. are up 16.6 percent on volume of 48,531 compared to 41,635 in the first nine months of 2011.

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Written By: Nathaniel Salzman

  • Mysticeti
  • http://www.facebook.com/gbmini Ian Cull

    Quite a big decline from the past few months, though … http://www.gbmini.net/wp/mini_usa_sales_chart/

    • BimmerFile_Michael

      Model year switch and supply issues secondary to factory closures. It’s fairly typical for September.

    • Lemelou

      That’s why it’s looked at on a mo/mo level: it takes the seasonality of the numbers off. The chart you provided the link for beautifully presents it. Where you see falling numbers, I see a stock buying opportunity! :)

  • jppd

    I bought the All 4 with 6 speed and I’m very happy with the vehicle. Most trouble are BMW sales where 5 and 3 series are struggling.

    • Evan

      The BMW sales are interesting… the 5er is really not doing well. Maybe they can bring on the LCI and return the steering feel and dynamic attributes that made it a better drive than the competitors for the past couple of generations. The 3er isn’t as surprising given the xDrive models just now hitting north america. They should pick-up once they are available at full tilt. The hardtop is hitting its end of the model cycle with a pending all new car… so not as surprising.

  • David Richardson

    YTD Clubman sales @ -23% would tell me the buyers who found the Cooper Too small are jumping to the Countryman instead of the Clubman now.

  • http://www.facebook.com/scamper Scamper Robinson

    Any softness in MINI hatch sales can probably be attributed to potential purchasers waiting to see what 2013 will bring. I am one of them.

  • Rakey

    Interesting to see Coupe and Roadster so close on sales too, would be more interesting to see the margin though and how many of the the Coupes were at full ticket price and how many were dealer registered rather than end customer.


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MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

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