Despite the economic climate in Europe being less than stellar, MINI continues to break sales records globally. Thanks in large part to its diversified product portfolio, sales broke the 30,000 barrier for the first time in September.
Official Release: MINI posted its best ever September sales with 30,562 vehicles delivered (prev. yr. 30,392/ +0.6%). The brand has also had its most successful first nine months ever – in the period up to and including September, MINI sold 223,214 vehicles, an increase of 7.2% in worldwide sales compared to the same period last year (208,223). Last month at the Paris Auto Salon, the company unveiled the MINI Paceman. The MINI Paceman is the world’s first Sports Activity Coupe in the premium compact segment and it expands the brand’s portfolio to seven models. The MINI Paceman is expected to provide further momentum for MINI when it arrives in the first half of 2013.