MINI USA Sales Up 8.7% for October

Countryman mid-cycle refresh

MINI’s strong sales year continues with 8.7% growth year-over-year for October. Higher still is the year-to-date number at 15.7% growth. Where last month we saw Countryman sales outpace the Hardtop for the first time, things have returned to normal this month. The Hardtop is back on top, outselling the R60 by about a third. R60 sales were down 8.8% overall. Also down were Convertible and Coupe sales. A 16.2% drop in Coupe sales had us thinking Roadster cannibalization, yet the soft top MINI two-seater was outsold by its rigid top sibling, if just barely. Official breakdowns after the jump.


MINI Brand Sales
MINI USA reported the best October ever with sales of 5,888 automobiles, an increase of 8.7 percent from the 5,415 sold in October, 2011. Year-to-date, MINI sales in the U.S. are up 15.7 percent on volume of 54,419 compared to 47,050 in the first ten months of 2011.

[Source: MINI]
  • nick dawson

    With 23 million unemployed in the US and a trillion dollars of personal debt, any increase in vehicle sales should be applauded