MINI’s strong sales year continues with 8.7% growth year-over-year for October. Higher still is the year-to-date number at 15.7% growth. Where last month we saw Countryman sales outpace the Hardtop for the first time, things have returned to normal this month. The Hardtop is back on top, outselling the R60 by about a third. R60 sales were down 8.8% overall. Also down were Convertible and Coupe sales. A 16.2% drop in Coupe sales had us thinking Roadster cannibalization, yet the soft top MINI two-seater was outsold by its rigid top sibling, if just barely. Official breakdowns after the jump.
MINI Brand Sales
MINI USA reported the best October ever with sales of 5,888 automobiles, an increase of 8.7 percent from the 5,415 sold in October, 2011. Year-to-date, MINI sales in the U.S. are up 15.7 percent on volume of 54,419 compared to 47,050 in the first ten months of 2011.