UPDATED: MINI USA Sales Break Records & BMW Beats Mercedes

Pop the corks. BMW has beaten Mercedes (and Lexus) to hold onto the luxury sales crown in the US. However the Mercedes brand has outsold the BMW brand if you take away the aid of MINI and Rolls. Nevertheless the total BMW Group sales beat-out Mercedes total sales by 346 vehicles – the second year in a row the sales race came down to the wire. In fact Mercedes had led BMW throughout the last part of 2012 and looked to finally take the crown from BMW. While the results certainly owe a lot to the solid product dealers have on the lots, BMW and MINI’s recent incentives certainly didn’t hurt things. Full figures after the break.

Official Release: MINI USA reported the best December ever with sales of 6,456 automobiles, an increase of 13.0 percent from the 5,711 sold in December, 2011. This marks the seventh consecutive month of record sales and ninth “best month” of 2012. For the year, MINI sales in the U.S. are up 15.0 percent on volume of 66,123 compared to 57,511 sold in 2011, making 2012 the brand’s best year ever in the U.S.

“We like to say the world is becoming more MINI and the record 2012 sales is the perfect conclusion to our 10th anniversary year in the U.S.,” said Jim McDowell, Vice President, MINI USA. “We are a quick and agile brand with an expanding vehicle portfolio, a growing dealer network and a great year ahead.”

Sales for BMW increased to 37,399 vehicles last month, boosted by a 72 percent gain for its midsize 5 series. Mercedes reported a 9.5 percent increase from a year earlier to 28,145, helped by sales of the E-class sedan, which rose 32 percent to 6,984. Lexus rose 21 percent to 30,607.

December’s sales drive pushed BMW past the 1,849 unit lead Mercedes, held through November. BMW finished 2012 with a total of 281,460 sales and bested 2011?s runner up for king of the luxury market Mercedes-Benz by 7,326.

BMW’s U.S. sales rose 14 percent for 2012. Mercedes’s 2012 U.S. sales rose 12 percent to 274,134 excluding Sprinter cargo vans. Last year BMW topped Mercedes in the United States by 2,715 vehicles. Sales tallies do not include Sprinter Vans, Smart (Daimler) or MINI as they are not classified in the luxury segment and are not under the respective brand names although under the parent company.

Written By: Gabe

  • R.Burns

    It’s not fair to compare with Mercedes this year : the new A-Classe was launched only a few months ago

    • http://bridger.us/ Gabriel Bridger

      The A Class isn’t sold in the US and won’t be until the CLA.

      • R.Burns

        Maxima mea culpa !

  • oldsbear

    Does this consider the SmartForTwo? Let’s keep this luxury marque contest balanced.

  • http://www.facebook.com/brendanao Brendan OConnor

    I thought that if you included the sprinter sales, Mercedes won. Either way, it doesn’t matter to me. Mercedes doesn’t offer anything that drives like my MINI =)

  • Dr Obnxs

    346 out of a third of a million vehicles is a statistical dead heat. These “Luxury Crown” posts are pointless, and only cared about by boardroom personnel. Really, what’s important is the rate of change (growth). Does anyone really consider who sold the most cars when comparing between a 7 series and an S class? Congrats on the growth though, that’s good news for the company.

Sort by MINI model

MotoringFile on Instagram

MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

Advertise with MotoringFile

If you or your company are interested in advertising on the most influential MINI website in the world, please visit our Advertising section. If you have further questions about becoming a sponsor or would like to see our rate sheet please feel free to contact us directly.
mini mini
Translate MotoringFile with Google: 
2015 F56 JCW

MotoringFile Buyers Guides

R50 ('02-'06 MC) Buyers Guide
R53 ('02-'06 MCS) Buyers Guide



MotoringFile Reviews

'12 JCW Coupe
'11 Fiat 500 Sport
'11 Tesla Roaster 2.5 '11 Countryman Comparo
'11 Cooper S Hatch
'11 Countryman MCS (FWD)
'11 Countryman MC (auto)
'10 Mayfair MCS (auto)
'11 Countryman MCS (ALL4)
'10 MINI E
'10 Tesla Roadster Sport
'09 Cooper S Convertible
'09 JCW Hatch
'09 JCW Clubman
JCW Stage I vs JCW Stage II
'08 Clubman S (Auto)
1st Drive: '08 MINI Clubman
'08 Smart Fourtwo
Comparison: '08 BMW 135i
'06 R53 MCS vs '07 R56 MCS
'07 R56 JCW (Stage 1)
'07 MINI Cooper S Long Term
'07 BMW Z4 M Coupe
'07 MINI Cooper & Cooper S
Audio: '07 MC/MCS at the Track
'06 JCW GP Long term
Reader Review: JCW GP
'06 JCW Cooper S Long Term
Comparison: '06 Lotus Elise
Comparison: '06 Mazda MX5
Comparison: '06 UK Focus ST
Comparison: '06 Civic Si
Comparison: '04 TVR T350
Comparison: '06 Nissan 350z
Comparison: '06 VW GTI w/DSG
Podcast: Cooper S Auto
Podcast: BMW 325i
Podcast: JCW MC Soundkit
'04 JCW MINI Cooper Tuning Kit
'05 MCS: One Month Review
'05 MCS Auto
'05 JCW S 1st Drive
'05 MINI Cooper
'05 MCS Conv. Long Term
'05 MINI Cooper S
'05 MCS Cabrio 1st Drive
'04 JCW MCS First Drive
'04 MC w/JCW Tuning Kit
'04 MINI Cooper CVT
'02 MCS 3 year Review
Autocrossing the MINI Range