BMW Group USA remains on a sales charge in 2013, but for the first time this year, MINI USA sales fell slightly for the month of May — down -3.4% as compared to May 2012. Year-to-date sales were also down, although at a lower loss of only -1.1%.
MINI USA reported sales of 5,944 automobiles in May, a decrease of 3.4 percent from the 6,153 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are down 1.1 percent on volume of 25,785 compared to 26,064 in the first five months of 2012.
Also reported were sales for pre-owned MINIs, which were up 18.8% year-over-year.
In May, sales of MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) increased 18.8 percent to 1,964 automobiles from the 1,653 sold in May, 2012. January through May, MINI used vehicle sales are up 19.0 percent on volume of 8,447 compared to 7,096 in the same period of 2012.