With just five days to go it’s time to get serious and submit some videos folks. This is an amazing opportunity to create something amazing and get into the new F56 before anyone else.
What’s the Final Final Test Drive? Traditionally car companies hand the car to the media. The media dissects the car and tells the consumer what to think. MINI wants to turn that on its ear and allow owners to get the firs crack at the new MINI and report on it themselves. The idea is simple – tell MINI USA why you deserve to test the new MINI before anyone else and how you’d do it. For instance if you think high speed reverse J-turns would be something worth testing, go for it. Want to test luggage capacity with cheerleaders? MINI will oblige.
So why do this? The winner gets to not only live out this test but do it before the car goes on sale and before much of the media even drives it. Yes, you will become an internet celebrity.
But the best part is what MINI will give you next.
MINI will give you a chance to design your own package that will be available for anyone to order. MINI will team you up with a designer to create graphics awhile you curate the options from MINI’s endless list.
Interested in learning more? Head over to MINIUSA for more details.