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Official: MINI Presents a Paceman Urban Art Illustration with Burton

MINI-Paceman-Burton

MINI and Burton have teamed up again for more winter sports fun. This year, the Paceman joins the Countryman in representing MINI on snow as MINI and Burton present an art installation celebrating creativity and the fun of professional winter sports. The official run down follows.

Official Release: When the mountains call, MINI follows. As a global partner of Burton and official presenting partner of the Burton Global Event Series (BEGS), the carmaker will once again deliver plenty of course-side creativity and driving fun in 2014. Next stop in the snowboarding competition calendar is the Burton European Open (BEO), to be held from 13 to 19 January 2014 in the Swiss resort of Laax. More than 300 riders from around the world are expected to attend, including Swiss pro Christian (“Hitsch”) Haller and top women’s snowboarder Enni Rukajärvi of Finland. Amid the superpipe and the slopestyle course, a MINI Paceman will be showcased in a stunning creative rendering by Urban Art Illustrator Andreas Preis.

Wild thing. The MINI Paceman SNOW BEAST
MINI ascends to dizzy heights once again to present another member of the MINI family in an original creative guise on Crap Sogn Gion in Laax. Last year it was the PirateArtCrew snowboard artists who unveiled an art installation featuring the MINI Countryman; this year Urban Art Illustrator Andreas Preis takes up the challenge to work his magic on a MINI Paceman. Preis is known for his striking designs as displayed, for example, on skateboards and snowboards. Using his expressive illustrative skills, the artist will take the MINI Paceman and turn it into a wild MINI Paceman SNOW BEAST in time for the start of the competitive event. It will have its first public airing against the backdrop of the Burton European Open snowboard competitions and in front of the C_ART container that will be periodically accessible to the public. With his perfectly executed, highly detailed and innovative illustrations, Preis – who shares his working time between Berlin and Barcelona – is the ideal match for MINI. A passionate snowboarder himself, he began his MINI Paceman SNOW BEAST project by selecting five heraldic animals that symbolise mountains and snow: the ibex represents ambition, the eagle vision, the lynx gracefulness, the wolf teamwork and the owl wisdom.

As well as lending his creative touch to the MINI Paceman SNOW BEAST, the artist will appear live on stage in the C_ART container designing Burton Custom Snowboards.

The MINI Feature Award. MINI pays tribute to the secret heroes of the mountains.
As well as being trained on the halfpipe category, all eyes at the Burton European Open and Burton US Open will also turn to the creative tricks executed on the slopestyle course. Here, the snowboarding elite wouldn’t even get off the ground were it not for the expertise of the shape teams responsible for constructing the obstacles on the pistes. The MINI Feature Award aims to bring the backstage heroes into the spotlight. Their task is to design the most innovative feature for the slopestyle contest – while creatively integrating a MINI at a lofty height. The team from Vail, Colorado (Burton US Open) headed by Elliot Cone will pit its skills against the team from Laax (Burton European Open) led by shape master Roger Heid in an exciting battle of creativity. Both teams will receive US$ 5,000 each to support their task. The panel of judges, comprising professional snowboarders, representatives from Burton, judges and media representatives, will announce the winning team at the end of the Burton US Open.

The Burton Global Event Series 2013/2014 presented by MINI
One year, five events, four countries: the Burton Global Event Series began at the end of this year with the Burton High Fives in Wanaka, New Zealand and the Burton Rail Days in Tokyo, Japan. The Burton European Open in Laax will be followed by the Burton US Open. Qualifying for the latter will take place in Seven Springs, Pennsylvania from 31.1 – 2.2.2014 and the championship itself will be held in Vail, Colorado from 3.3 – 8.3.2014.

MINI is involved in action sports around the world through cooperation and sponsoring activities. As a partner of trend-conscious sports, MINI supports young and creative sportspeople and, in so doing, promotes the development of their sport. MINI has been the official presenting partner for the Burton Global Event Series since 2011.

Source: MINI

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Written By: Nathaniel Salzman

  • Head Honcho

    Why would MINI pick one of the worst snowboard companies to partner with. Burton only makes garbage now for quite some time.

    • BimmerFile_Michael

      Mainstream- the new target market for not normal..

      The Paceman is not selling, they need to partner with a brand people know to try and give the masses an idea of who this car should appeal towards. If they cobranded or used Arbor in the marketing people would be like “huh”? Those in the know would be impressed while the others would be like “Why didn’t MINI get with a real company like Burton?- they’re the best!” You may be giving the majority of people way too much credit!

      • Head Honcho

        Arbor is quite a few steps below Burton actually. Selling by putting wood veneer on top and calling it ECO is nonsense. Everyone in the know is aware that all Burton sells is cheap crap. 99.99% of their product is bottom dollar boards being made from the cheapest materials out there. They are far from the best.

      • Head Honcho

        This isn’t going to make anyone want a paceman. I saw at ISPO in Germany last year that they had a actual size plastic shell of a MINI in the Burton booth. This isn’t going to help them out. They need to do what they did over here in China. Set up a little rally track at some locations and get people to test drive the car where they can drive the shit out of it. They took quite a few orders off the race series they set up over here.

  • Bmwmike

    I went to this last year at seven springs resort, PA and it was pretty cool. They gave away a MINI Snowboard. It was really nice in person. If more MINI owners showed up to this it would even be better. It’s a great resort and the local club used to have club meets out there in the fall years ago. Some great roads and twists. Very much like the dragon.

    http://www.7springs.com Is the resort website. Stop by for the MINI event January 31 – February 2nd and check out the MINI igloo and swag. Or come for some great slopes.

  • BretUtah

    Um, that’s not a Paceman!

    • Jason

      Precisely. WHERE’S THE PACEMAN?

      Don’t you just love when the title of posts don’t match ANY photos in the article? I guess MF realizes the Paceman is just too odd/mutant-ized to be shown. The Countyman, however, looks rather fitting, even though I think this is hokie marketing… something Scion would do.

      • http://www.nathanielsalzman.com/ Nathaniel Salzman

        The Paceman is in the art installation, which is talked about in the article but they didn’t give us any photos of the actually thing.

        • Jason

          Haha how odd. Did Mini or Burton provide? I’ve seen much on @mini ‘s social media where they incorrectly reference Countyman/Paceman, R53/R56, etc.

        • http://www.nathanielsalzman.com/ Nathaniel Salzman

          That’s why this is labeled “official” – it’s from MINI.


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