Official: MINI USA Sales Down -30.9% For January 2014


With R56 inventories dwindling and F56 deliveries delayed, it’s no surprise that overall MINI sales are down considerably.

“For January, MINI USA reports 2,543 automobiles, a decrease of 30.9 percent from the 3,682 sold in the same month a year ago. MINI USA is currently in transition from the current hardtop to the new model arriving in the second quarter.”

BMW Group USA Sales January 2014

Sales were down across the board, with the exception of the Clubman and the Convertible, but Hardtop sales were down the hardest, at -49.7%.

Source: MINI

Written By: Nathaniel Salzman

  • Kev50027

    After seeing where MINI is going (bigger, heavier, more expensive) I don’t think I’ll return to the brand either. MINI no longer lives up to their name.

    • tobi

      all they need to do is.. a rocketman. so the rest of the cars can get bigger.

      • Kurtster

        100% agree. I’d buy the Rocketman, if I could bring myself to part with my coupe. I’m sure I’d have a lot of fights with myself before reaching a decision on that one.

    • Jason

      That’s the nature of every car company and MINI has been doing it for a long time already. How do you think classic Mini owners felt when the R53 was introduced?

      • Andrej Tsukamoto

        exactly. I sometimes scare myself when thinking that way because its so familiar with all the classic-Mini lovers’ rants when R50/53 showed up. It’s just progress and I believe that F56 is a fantastic car. R53 will always be my fave but life goes on.

  • lambdacalc

    Actually, Roadster sales appear to be down even more at -64.8%. Wow. I wonder if it will still be around when I am finally ready to get one… :(

    • http://www.nathanielsalzman.com/ Nathaniel Salzman

      True, but that’s such a low-volume car every month it often sees big fluctuations.

    • slap_slap

      It came on the market a year ago. Pent up demand for it. Now it will have lows in the winter when convertables have traditionally lower sales.

  • JonPD

    Think the most interesting part is -24.2% drop on the Countryman. Seems a bit odd since the winter weather is among us so 4×4 sales should be up and that the R60 still has a long while until its replaced. Still broadly speaking don’t think there is a whole lot to worry about in this report.

    • Chris

      People dont go car shopping when the inventory is under a foot of snow ;)

    • EHans

      And sales of the Convertible are up. Go figure.

      I agree with Chris though, the weather has been so bad in January in many parts of the country, who goes car shopping? I doubt a single car was sold in Atlanta last week during the snow for example.

    • GoRixter

      My wife is wanting to downsize for our 4Runner. That thing has been so reliable. That the one nagging doubt that prevents us from pulling the trigger on a Countryman. Most every review warns of MINI reliability. It’s a tough sells. If I pay a premium price I expect a premium vehicle, including reliability.

      • Jason

        You’re going to be mortified coming from Toyota. Relability is an almost guaranteed negative, as there are just known items that plague the N18 engine. If I could do it all again, I’d have bought that damn extended warranty. My R56 is going in tomorrow for the third oil leak in 3 months.

        Go on northamericanmotoring and check out the list of common repairs. Great cars, but coming from a Toyota, be prepared.

        • GoRixter

          That’s what I’m afraid of. It will likely be a Rav4 or Mazda CX5. Neither of whiz look as good as the Countryman

        • Jason

          CX-5 for sure. Next to a Countryman, that car drives incredibly well and gets great gas mileage. Maybe also consider a low-mileage CPO (“mini-next”) Countryman? They come with a 100k mile(!) powertrain warranty. Only issues I’ve ever had on my R56 would have been covered by that limited warranty, as they were all engine related.

  • Russell Vague

    Are buyers waiting for the new models and not buying the remaking 2013, or are they giving up on the brand because of poor reliability?

    • http://www.nathanielsalzman.com/ Nathaniel Salzman

      Well there are fewer and fewer R56s to be bought if someone wanted one. So it’s not a matter of choosing to wait as much as being forced to wait at this point if you want a hardtop.

      • Jason

        It’s true, I was looking for an R56 hardtop back in September and was told they were no longer producing them. I couldn’t have built one even if I had cash on the spot.

      • Russell Vague

        My dealer actually has a bunch on the lot that have gone unsold for months.

        • http://www.nathanielsalzman.com/ Nathaniel Salzman

          Enough to offset the drop in sales? ;-)


    Are the ‘official’ US mileage figures for the 2 F56 models expected to come out soon? Might they be any different than the recently revealed estimates?

    • http://bridger.us/ Gabriel Bridger

      Mid February.

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MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

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