MINI USA Sales Down 43% in January With Transition from R56 to F56

Lots of interesting numbers here. For MINI sales watchers this is completely expected given the lack of the core model on lots. But with an almost 80% decline year over year it’s clear that dealers are hurting waiting for the new hatch.

Also interesting are the other figure which were all down across the board. Cold weather perhaps? Or is the lack of a new core product finally starting to hurt sales? The Countryman was down almost 20% while the roadster and coupe were down 48% and 33% respectively. What does that translate into with numbers? During February the dealers moved 95 Roadsters (the car we’ve often called our favorite MINI within the line-up) and only 75 coupes. The lone bright spot? The Clubman up 9% with 215 sold last month.

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Official Release: For February, MINI USA reports 2,459 automobiles, a decrease of 42.8 percent from the 4,302 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are down 37.3 percent on volume of 5,002 compared to 7,984 in the first two months of 2013. MINI USA is currently in transition from the current hardtop to the new model arriving in the second quarter.

MINI Pre-Owned Vehicles

In February, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 1,875 automobiles, an increase of 18.4 percent from the 1,583 sold in February, 2013. Year-to-date, MINI sales in the U.S. are up 20.2 percent on volume of 3,756 compared to 3,125 in the first two months of 2013.

  • Lee L

    So the Clubman was up over last year. I guess people were trying to get the last of he current model before they do away with/change to something totally different under the same name.

  • Nick Dawson

    BMW will need to make and sell at least a million units a year, every year, off its new UKL1 platform, if it is to earn a decent return on its huge investment, and it expects MINI to contribute 400,000 units a year to that total, once all the F-series MINIs come on stream. That’s a 33% annual increase on the current 300K annual MINI sales. F55 is expected to make up the bulk of this increase.

  • lemelou

    Which countryman stripes are those? That green color doesn’t look like the lime green offered at the dealership…

    • JeffH

      That is the best looking (non-rally version) Countryman that I have seen.

      • lemelou

        yeah seriously!

        I am thinking about turning in my 2013 JCW Hatch and get something like that. The wife +1 +1 coming in August needs a larger ride!

    • Ronald X Dulong Jr

      Countryman Ray Edition. Most of those bits are available. I think it’s called Alien Green.

      • lemelou

        Excellent man – thanks for pointing it out!

  • Nick Dawson

    According to Anders Warming, speaking on the opening day of the Geneva Motor Show on Monday, MINI has put on ice the seven seater MPV, and he confirmed that there will be nothing larger than the F54 Clubman and the Countryman for the foreseeable future.

  • Bernie

    Countryman down 20% is most likely because of the weather. Some of it may be from people thinking that a new Countryman is coming soon, instead of 2 years or more from now. I can wait and will, but realize it is a long wait.

  • piper

    MINI’s lineup should include a club cab AWD pickup truck.