Official: MINI DesignworksUSA Designs One Cool Room for Sweden’s ICEHOTEL

MINI DesignworksUSA ICEHOTEL Room

Official Release: Commissioned by the MINI brand and on behalf of the ICEHOTEL in Lapland, Sweden, DesignworksUSA has created a deluxe hotel suite made of ice and snow. Each year the ICEHOTEL invites artists and partners to design individual rooms that turn the hotel into a unique place of inspiration. For the 2013/2014 winter season a MINI deluxe suite was designed and implemented by the wholly owned BMW Group subsidiary DesignworksUSA.

MINI DesignworksUSA ICEHOTEL Room

The interior concept: A confluence of nature and design.
In 1991 a group of artists constructed a hotel made entirely of ice in Jukkasjärvi, Sweden. Ever since then, the ICEHOTEL has been designed and built anew each year by a variety of artists and designers – only to disappear again when the sun melts the ice in spring. For the DesignworksUSA team this natural, cyclical transformation of the hotel was the inspiration for the design concept of teh deluxe suite “MINI Evolution”. The room’s design elements take their cue from the shapes and outlines of Lapland’s flora and fauna and combine these with the iconic design language of MINI, which is likewise reinterpreted time and again in an ongoing creative process. The results are sculptures that hover in a realm of artistic suspense between nature and human design. A further design feature around the sleeping area uses a modern-day cave painting technique to record on ice the story of the sculptures’ genesis.

The ice blocks used for the illuminated sculptures and furniture in the interior are cut out of the frozen Torne river in Jukkasjärvi. Headed by the chief designer of the ICEHOTEL it took 38 artists, five lighting designers and 55 workmen twelve weeks to create this edifice.

MINI DesignworksUSA ICEHOTEL Room

Specifications of the deluxe suite “MINI Evolution”
Size of the suite: 49 m² (445 sq ft) The “MINI Evolution” deluxe suite for two includes a private sauna as well as a heated relaxation area with its own bathroom, the use of a MINI Countryman is included

Details of the ICEHOTEL
Address: Marknadsvagen 63, Jukkasjarvi 98191, Sweden Open in the 2013/2014 season from December 2013 to 14.04.2014 The ICEHOTEL has a total of 13 art suites and 2 deluxe suites

Source: MINI