Logo



MINIUSA April Sales Down 24% Due to Model Change

P90146731_2015 Countryman LCI

As expected MINIUSA saw sales down for April as the launch of the F56 starts across the nation. The big news here is the 32% increase in certified pre-owned MINIs – likely driven by the lack of new inventory. Full chart after the break.

Screen Shot 2014-05-01 at 1.07.05 PM

Official release: For April, MINI USA reported 4,390 automobiles, a decrease of 24.1 percent from the 5,786 automobiles sold in the same month a year ago. Year-to-date, MINI USA reported a total of 13,047 automobiles, a decrease of 34.2 percent from the 19,841 automobiles sold in the first four months of 2013.

In April, MINI used automobiles (including MINI NEXT certified pre-owned) reported sales of 2,157 automobiles, an increase of 31.8 percent from the 1,637 automobiles sold in April, 2013. Year-to-date, MINI used automobiles (including MINI NEXT certified pre-owned) reported sales of 8,133 automobiles, an increase of 25.5 percent from the 6,483 automobiles sold in the same four months of 2013.

Written By: Gabe

  • piper

    Yes, I’m sure inventory is the primary reason sales are down. And I suppose most buyers are not necessarily turned off by the redesign. The rest of us unequivocally are. We may constitute a minority demographic of enthusiasts that once appreciated MINI for its “mininess.” Regrettably each successive generation gets fatter and fatter looking. All the beautiful sheet metal nuances, curved C-pillars and the like have been lost forever it appears. Yes, to a degree, this can been blamed on pedestrian safety standards, but certainly not entirely. My theory is simple. Corporate has aimed at luring a less discriminate, broad spectrum pool of buyers — middle-aged housewives to senior that see the MINI as a higher quality economy car that is “cute.” My perception may be irrelevant from a sales/marketing perspective since the bottom line is all that really matters. Perhaps good for BMW/MINI, but decidedly bad for many of us that have a deep appreciation of MINI history and think it is now traveling down the wrong path.

  • crabbyolddad

    From the beginning Mazda started to emasculate the Miata. What had been an exceptional sports car that was tight and taut became more of a boulovardier (sp?) that was more a soft riding 2 seat car than a true sports car. Their number always were far higher and the change in the vehicle design probably one served to bring more into the fold, but as a long time owner of an first gen Miata, I can tell you that the later models are much softer than the first. Mini seems to be headed that was and their sales numbers cannot afford the sag that Mazda may have room for. Time will tell.


Sort by MINI model

MotoringFile on Instagram








MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

Advertise with MotoringFile

If you or your company are interested in advertising on the most influential MINI website in the world, please visit our Advertising section. If you have further questions about becoming a sponsor or would like to see our rate sheet please feel free to contact us directly.
mini mini
Translate MotoringFile with Google: 
 

BF

MotoringFile Buyers Guides

R50 ('02-'06 MC) Buyers Guide
R53 ('02-'06 MCS) Buyers Guide

BF

SF



MotoringFile Reviews

Reviews:
'12 JCW Coupe
'11 Fiat 500 Sport
'11 Tesla Roaster 2.5 '11 Countryman Comparo
'11 Cooper S Hatch
'11 Countryman MCS (FWD)
'11 Countryman MC (auto)
'10 Mayfair MCS (auto)
'11 Countryman MCS (ALL4)
'10 MINI E
'10 Tesla Roadster Sport
'09 Cooper S Convertible
'09 JCW Hatch
'09 JCW Clubman
JCW Stage I vs JCW Stage II
'08 Clubman S (Auto)
1st Drive: '08 MINI Clubman
'08 Smart Fourtwo
Comparison: '08 BMW 135i
'06 R53 MCS vs '07 R56 MCS
'07 R56 JCW (Stage 1)
'07 MINI Cooper S Long Term
'07 BMW Z4 M Coupe
'07 MINI Cooper & Cooper S
Audio: '07 MC/MCS at the Track
'06 JCW GP Long term
Reader Review: JCW GP
'06 JCW Cooper S Long Term
Comparison: '06 Lotus Elise
Comparison: '06 Mazda MX5
Comparison: '06 UK Focus ST
Comparison: '06 Civic Si
Comparison: '04 TVR T350
Comparison: '06 Nissan 350z
Comparison: '06 VW GTI w/DSG
Podcast: Cooper S Auto
Podcast: BMW 325i
Podcast: JCW MC Soundkit
'04 JCW MINI Cooper Tuning Kit
'05 MCS: One Month Review
'05 MCS Auto
'05 JCW S 1st Drive
'05 MINI Cooper
'05 MCS Conv. Long Term
'05 MINI Cooper S
'05 MCS Cabrio 1st Drive
'04 JCW MCS First Drive
'04 MC w/JCW Tuning Kit
BMW M3 SMG Vs. MCS
'04 MINI Cooper CVT
'02 MCS 3 year Review
Autocrossing the MINI Range


cafepress