MINI continues to struggle in building sales steam this year as the delayed F56 changeover and other new model production issues continue to hamper sales growth overall. Official statements say this downturn in year-over-year sales (and year-to-date sales which are down 12.4%) are inline with expectations due to the model changeover. We expect to see sales normalize later in the year and outpace previous sales F56 production is able to catch up to actual demand. We also expect that with the debut of the F55 four-door MINI fast approaching, overall sales are likely to rebound substantially.
Full chart after the break.
In better BMW Group News, overall BMW Group sales were up +6.8% oveeral, despite struggles with MINI. The official word from BMW:
In May, 24,373 MINIs were delivered to customers (prev. yr. 26,958 / -9.6%). Year-to-date sales decreased 12.4% with a total of 103,158 units delivered (prev. yr. 117,697). This decrease in sales is in line with expectations and is due to the recent model change in the core MINI Hatch model. Customer interest in the new MINI is strong and this is expected to be reflected in the retail figures from summer onwards.