The BMW Group in the U.S. (BMW and MINI combined) reported June sales of 35,577 vehicles, an increase of 5.7 percent from the 33,645 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 5.1 percent on sales of 181,534 in the first half of 2014 compared to 172,787 in the same period in 2013. MINI has struggled during the first half of the year to keep pace with last year; did June buck the trend? Full details after the jump.
MINI Brand Sales
For June, MINI USA reported 5,376 automobiles, a decrease of 18.2 percent from the 6,571 automobiles sold in the same month a year ago. Year-to-date, MINI USA reported a sales total of 24,152 automobiles, a decrease of 25.4 percent from the 32,356 automobiles sold in the first half of 2013.
MINI Pre-Owned Vehicles
In June, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 1,924 automobiles, an increase of 2.5 percent from the 1,877 automobiles sold in June, 2013. Year-to-date, MINI used automobiles (including MINI NEXT certified pre-owned) reported sales of 12,339 automobiles, an increase of 19.5 percent from the 10,324 automobiles sold in the first half of 2013.
BMW Brand Sales – Best First Half Ever
Sales of BMW brand vehicles increased 11.5 percent in June for a total of 30,201 compared to 27,074 vehicles sold in June, 2013. Year-to-date, the BMW brand is up 12.1 percent on sales of 157,382 compared to 140,431 sold in the first half of 2013.
“The June and first-half results prove again that customer demand is solid and stronger than many have thought and we fully expect confidence and demand to stay strong through the end of the year,” said Ludwig Willisch, President and CEO, BMW of North America. “I am particularly pleased with the results for our 2 and 4 Series models; these are driving machines at the core of the BMW brand.”
BMW Pre-Owned Vehicles
In June, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 10.0 percent to 15,241 vehicles compared to the 13,859 vehicles sold in June 2013. Year-to-date, BMW used vehicles (including certified pre-owned) are up 13.1 percent on sales of 97,939 compared to 86,559 sold in the first half of 2013.
BMW Motorrad Sales
BMW Motorrad USA reported sales of 1,327 motorcycles in June, a decrease of 3.4 percent from the total of 1,374 motorcycles sold in June 2013.
The R 1200 GS was the brand’s best selling model with 190 units, helping drive growth of 7 percent in R-Series models with 517 boxer deliveries in June compared to 482 in June of last year.
With 290 retails compared to 202 last year, S-Series performance increased by 44 percent with the HP4 up 168 percent in the month with 58 deliveries compared to 22 in June of 2013.
BMW Motorrad continues to perform ahead of last year, up 8.2 percent after 6 months.