According to German market research company GfK, BMW and MINI’s iDrive system is the industries best worldwide. The automaker scored highest for user experience with Audi and Mercedes in 2nd and 3rd place. However above all was customer experience associated with Apple’s iPhone. Here’s an excerpt:
The overall user experience score for automakers’ human-machine interface (HMI) systems was 4.3 out of a possible 6.0.
By comparison, the iPhone scores well above 5.0, said Tim Bosenick, global head of user experience at German market research GfK. He presented his findings at the we.CONECT Car HMI Concepts & Systems conference in Berlin this week.
Bosenick created GfK’s user experience score. It is based on: how easy it is to learn and use the HMI system; its look and feel; and, most important, whether the user is inspired to do more and more with it. This is where the iPhone scores very high.
Read the full report at Automotive News