How to Sell a Mini in 1978

Car buying has evolved significantly in the past decade, even since the MINI as we know it came into being. Yet one thing remains the same, the cars still have to be sold. MINI holds training sessions for its dealers to this day, but the chaps at Jalopnik found this highly entertaining training video talking all about the fine points of what made a Mini the car to buy in 1978.

What’s ironic is all the comparisons made to “The Fiesta” — something happening still today, be it a very different comparison these days.