The F56 is now officially killing it in terms of sales year over year in the all important US market. For months we’ve been waiting for a sales month that saw a full availability of the F56 at dealers. And while lots are still a little thinner than some would like, there’s clearly enough availability to sell more hardtops than last year. And that’s without the massive incentives that we saw throughout the R56’s model runout. However not all is well in the MINI range.
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While the F56 is doing well, the R5X models have all fallen off the sales cliff. The Clubman is down almost 50% with the Coupe and Roadster down 62% and 37% respectively. Furthermore the Paceman is also struggling to catch-on with yet another less than stellar month.
All told the numbers remain rather flat compared to last year. For July, MINI USA sold a total 5,811 automobiles, a decrease of 2.3 percent from the 5,950 sold in the same month a year ago. Year-to-date, MINI USA reported a sales total of 29,963 automobiles, a decrease of 21.8 percent from the 38,306 automobiles sold in the first seven months of 2013.