If you’re on Facebook you’ve seen people drenching themselves with buckets of ice water by taking the ALS Ice Bucket Challenge. Now MINI USA’s top dog, David Duncan, has extended the challenge to over 550,000 MINI owners.
The ALS Association has raised over $12 million so far, compared to $50,000 during the same period last year. ALS, also known as Lou Gehrig’s disease, is a disease of the nerve cells in the brain and spinal cord that control voluntary muscle movement.
If you have been under a rock and missed the #IceBucketChallenge, here’s how it works: Normally people taking the challenge pour a bucket of ice water over themselves and commit to donating to help cure ALS while challenging a few friends or family to follow suit. Vice President MINI of the Americas, David Duncan, posted a video explaining that MINI is always a bit different. Then he called out every MINI owner in the country to take the challenge, while in the video he and his MINI named Monte, are drenched in buckets of ice water.
Duncan finishes his video by saying, “Let’s show America that even though we drive a small car, we can do big things.”
Watch the video, then get your ice bucket ready. Post links to your challenge in the comments below.