MINI USA Head of Marketing Tom Salkowsky Appointed to Worldwide Position Within MINI

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Huge congrats to Tom from all of us at MotoringFile. However we’ll be very sorry to see him go. Tom has been a welcome addition to the MINI brand since moving over from BMW a few years ago and successfully oversaw the brands tremendous recent growth.

Official Release: MINI USA announced that Tom Salkowsky, current Head of MINI USA Marketing, has accepted a new position within the global MINI organization. Starting November 1st, Salkowsky, who will relocate to Munich, will be Department Head of the Key Account Management group.

In his new role, Salkowsky will support MINI’s vision and mission as the brand looks ahead to its next fifty-five years. “This opportunity comes at a pivotal and exciting time for the brand, and I am thrilled to be a part of it,” said Salkowsky. “This relocation to Munich will allow me to work globally to support a brand I am so passionate about, alongside a team of amazing colleagues and partners who I know feel the same.”

Salkowsky, who oversaw all MINI brand communications for the past four years, has been a member of the BMW family since 1992. Since December 2010, Tom has lead all MINI Marketing Communications and been responsible for all brand communications, advertising, media planning/buying, national and dealer communications, digital, market segmentation/research and social media.

“Tom has done so much for MINI here in the US, and we know he is the right choice to take on this new role,” said David Duncan, VP of MINI USA. “While we are sad to see him go, we know that his enthusiasm and passion for MINI will still be felt here in the U.S., as he takes on this global role.”

Salkowsky starts his new MINI adventure in Munich effective November 1st, with his wife Dana and two children, Olivia and TJ.

A successor for Tom’s current role at MINI USA will be announced in the upcoming weeks.

  • Charlie Victor

    I met Tom during MTTS2014. He (and all the other MINIUSA people) did a great job with the event, despite it’s being wildly more attended than they originally planned. They were constantly open to talking with people and their enthusiasm was contagious. Tom was especially helpful with my requests for assistance and photos with Ryan’s MINI. I’ll be sorry to see him go, but he deserves to move up and I wish him all the best.

  • Bmwmike

    Awesome congrats. Nice guy. Tom thanks for the starbucks on MTTS . – Red JCW Coupe