Worldwide MINI Sales up for October
September saw MINI brand sales increase compared to the same month last year with a total of 31,871 vehicles delivered to customers (prev. yr. 31,314 / +1.8%).
“MINI has achieved its best-ever September which means we remain on course to equal last year’s annual sales,” said Peter Schwarzenbauer, Member of the Board of Management of BMW AG, responsible for MINI, BMW Motorrad, Rolls-Royce Motor Cars and Aftersales. Deliveries of the new generation MINI that was launched in spring this year jumped 18.2% in September (15,337 / prev. yr. 12,977). The year-to-date sales figures for the MINI brand overall are down 7.5% due to the model change (207,529 / prev. yr. 224,282).
In the USA of course things are wildly different with the EPA stopping sales of the new F56 until testing was completed earlier this month. That combined with the model change over has had negative effects on what is traditionally MINI’s latest market.
<p>Given that the US is the largest market for the brand, I wonder how much better they would have performed without the #EPAgate.</p>
<p>It wouldn’t have mattered, they didn’t sell anything they just reported a bunch of cars as sold when there was not really any sales.</p>