MINI USA Sales Up 0.3% for December 2014

To many of you this probably reads like MINI sales in the US are stable, but this is actually big news. While 6,615 vehicles sold in December 2014 only represents a 0.3% increase compare to the same month last year (i.e. 6,592), the brand sets a new record. It is not only MINI USA’s best December ever but also their best month since the British icon came back to US shores. Looking back at the end of the summer, this seemed like an impossible task to achieve, but we at MotoringFile predicted early on that our favorite brand was doing just fine. We actually reminded our readers of that most recently.

Unsurprisingly, the Hardtop (4,176 units) and the Countryman (1,941 units) are driving most of the volume while the Coupe and the Roadster are bidding their farewell. As for the Paceman, it continues to disappoint with 129 units, its fourth lowest month since it’s introduction in March 2013.

With the F55 four-door Hardtop picking up steam and the F54 Clubman about to join the ranks, we’re refining our initial forecast for 2015 with 12-month sales between 68,500 and 71,000 vehicles. What are your predictions for 2015?

December2014Sales

Official Release: The BMW Group in the U.S. (BMW and MINI combined) reported December sales of 48,141 vehicles, an increase of 9.5% from the 43,981 vehicles sold in the same month a year ago. At year end, the BMW Group (BMW and MINI combined) is up 5.3% on sales of 395,850 compared to 375,782 in 2013, a new record for the BMW Group U.S.

“The record result in 2014 for BMW proves that solid growth is still possible when you have the right products that provide good value for the customer,” said Ludwig Willisch, President and CEO, BMW of North America. “The increases across the BMW line make us optimistic about what’s possible in 2015. I am also very glad to see that MINI set a new sales record in December and I have no doubt MINI will have a great year now that the new models are becoming available.”

MINI Brand Sales – best December MINI USA reported its best December with sales of 6,615 automobiles, an increase of 0.3% from the 6,592 sold in the same month a year ago. For the year, MINI sales in the U.S. are down 15.6% to 56,112 compared to 66,502 in 2013.

MINI Pre-Owned Vehicles – best year and month In December, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 2,083 automobiles, an increase of 6.6% from the 1,954 sold in December, 2013. For the year 2014, MINI used vehicle sales are up 12.4% on volume of 24,765 compared to 22,033 in the same period of 2013.